View update this week
In the cultural and entertainment sector in 2021, Qinglang's actions were carried out in an orderly manner, delaying the change of drama to the turning point, weakening the stage of idol draft, welcoming the rectification with live broadcasting and goods, disappearing the advance on demand, the rise of micro short dramas, defining the copyright boundary under the dispute over the copyright of long and short video content, and the business end of large factories that laid off employees expanded from borderless to borderless optimization. In 2021, we see changes and rebirth. The meta universe has become a new increment at the end of 2021, and virtual idols and digital collections have become hot spots; The web content of quality improvement and reduction rose against the trend; The film ends from Hello Li Huanying in the Spring Festival to Changjin Lake in the national day, The variety end has deeply explored the "Dawan district". The theme works such as "anti Mafia storm" have been recognized by the market. Dramas, variety shows and films have become social mirrors, reflecting the pursuit of contemporary values, and creating high-quality products through content innovation has become a general trend. Our strategy in 2022 points out that in 2022, new media consumption will enter a new order and new volume stage, and the light will be an upward force.
This week focuses on recommending individual stocks and logic
Give the media new consumer industry an overweight rating. In terms of investment, in January 2022, the annual report forecast of 2021 will be disclosed one after another. At the same time, the enterprise will also start a new business layout in the first quarter of 2022, which will bring new expectations. As pointed out in the annual strategy, in the new order and new incremental re evolution, the yuan universe plate of the new amount can still be superimposed with the expectation of the first quarter of 2022, the main business is gradually consolidated, and the new amount can also be a period dimension. We can pay attention to Visual China Group Co.Ltd(000681) , Bluefocus Intelligent Communications Group Co.Ltd(300058) , Zhejiang Huace Film And Tv Co.Ltd(300133) , Mango Excellent Media Co.Ltd(300413) , Alpha Group(002292) , Thinkingdom Media Group Ltd(603096) , Citic Press Corporation(300788) and other targets. Recent progress of individual stocks, Zhejiang Huace Film And Tv Co.Ltd(300133) 300133 (the main investment and control film "anti corruption storm 5" premiered on December 31, contributing to the performance in January 2022); Alpha Group(002292) 002292 (the big film of main IP industry will be released in January and February to help the performance of the first quarter of 2022; the cute chicken team will be premiered on January 8 and the basket of pleasant goat and grey wolf out of the future on February 1); Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) 603466 (new business is actively promoted under the steady growth of the main business, star map bit is invested, and the application scenario of deepening the original digital asset NFT will be explored); Mango Excellent Media Co.Ltd(300413) 300413 (the country's first observation investment and teaching program "how do you get rich" is planned to open at 10:00 every Friday on January 7; mango TV will adjust the price of mango TV PC mobile film and television members from 0:00 on January 2, 2022, and comprehensively upgrade the member equity matrix). During the Spring Festival in the first quarter of 2022, the cinema and content are also expected to benefit ( Wanda Film Holding Co.Ltd(002739) , Hengdian Entertainment Co.Ltd(603103) , Beijing Enlight Media Co.Ltd(300251) , Alpha Group(002292) ).
Risk statement
The risk of industrial policy change, the risk that the performance of the recommended company is less than expected, and the risk of industry competition; The risk of changes in editing and broadcasting policies, the risk that the progress of film and television works is not as expected, the risk that they have not been filed, and the risk that the operation does not meet the expectations; Epidemic fluctuation risk and macroeconomic fluctuation risk.
