Simei Media Co.Ltd(002712) : Simei Media Co.Ltd(002712) announcement on the completion of the implementation of the shareholder’s share reduction plan

Securities code: Simei Media Co.Ltd(002712) securities abbreviation: Simei Media Co.Ltd(002712) Announcement No.: 2022007 Simei Media Co.Ltd(002712)

Announcement on the completion of the implementation of the shareholders’ share reduction plan

The shareholder Changji state capital investment limited partnership guarantees that the information provided to the company is true, accurate and complete without false records, misleading statements or major omissions.

The company and all members of the board of directors guarantee that the contents of the announcement are consistent with the information provided by the information disclosure obligor Simei Media Co.Ltd(002712) (hereinafter referred to as “the company”) disclosed the announcement on pre disclosure of share reduction plan of shareholders holding more than 5% of shares together with persons acting in concert (Announcement No.: 2021065) on November 27, 2021. The company’s shareholder Changji state capital investment limited partnership (hereinafter referred to as “capital investment”) plans to reduce its holdings of no more than 5147734 shares (no more than 0.89% of the company’s total share capital) through block trading within 6 months after 15 trading days from the date of announcement of the proposed reduction plan or within 6 months after 3 trading days from the date of announcement of the reduction plan.

During the period from December 20, 2021 to December 27, 2021, the capital investment has reduced the number of shares of the company through centralized bidding transactions to 3601625 shares, accounting for 0.62% of the total share capital of the company, and more than half of the reduction is planned. For details, please refer to the company’s publication in the securities times and cninfo (www.cn. Info. Com. CN.) on December 28, 2021 Announcement on the progress of reducing shareholders’ shares by more than half and reaching 1% (Announcement No.: 2021072).

On March 11, 2022, the company received the notification letter on the completion of the implementation of the share reduction plan issued by capital investment. From March 4, 2022 to March 8, 2022, capital investment reduced 1566109 shares of the company through centralized bidding transactions, accounting for 0.27% of the total share capital of the company, and the implementation of the share reduction plan was completed.

In accordance with the provisions on the reduction of shares held by shareholders, directors, supervisors and senior managers of listed companies and the detailed rules for the implementation of the reduction of shares held by shareholders, directors, supervisors and senior managers of listed companies of Shenzhen Stock Exchange, the relevant information is hereby announced as follows:

1、 Shareholder reduction

1. Share reduction of shareholders this time

Name of shareholder reduction method during the reduction period, the average price of reduction and the proportion of reduced shares in the total share capital (yuan / share) (share) (%)

202112-20

To 4.95636016250.62 initial investment centralized bidding 202112-27

Transaction 2022-3-4

To 5.12915661090.272022-3-8

Total — 5.00851677340.89

Note: the above shares of capital investment come from the shares issued before the company’s initial public offering and the shares obtained by the company through the conversion of capital reserve into share capital. On December 27, 2021, capital investment bought 20000 shares of the company, resulting in the inconsistency between the actual reduction of shares and the planned reduction of shares.

2. Shareholders’ shareholding before and after this reduction

Share capital held before the reduction and shares held after the reduction

Shareholder name share nature number of shares held in the total share capital of the company proportion of shares held in the total share capital of the company (%) (share) (%)

Total shares held 51477340.89 0.00

Including: Limited sales conditions

Capital investment 0.00 0.00 shares

Shares with unlimited sales conditions 51477340.89 0.00

2、 Other instructions

1、 This share reduction does not violate Several Provisions on share reduction by shareholders, directors, supervisors and senior managers of listed companies, detailed rules for the implementation of share reduction by shareholders, directors, supervisors and senior managers of listed companies of Shenzhen Stock Exchange, and stock listing rules of Shenzhen Stock Exchange (revised in 2022) The provisions of laws, regulations and normative documents such as the guidelines for self discipline supervision of listed companies of Shenzhen Stock Exchange No. 1 – standardized operation of listed companies on the main board. 2. The share reduction plan has been pre disclosed in accordance with relevant regulations. As of the date of this announcement, the actual reduction is in line with the disclosed reduction plan, and the implementation of this reduction plan has been completed.

3. The share reduction plan will not have an impact on the corporate governance structure, equity structure and sustainable operation, and the fundamentals of the company have not changed significantly.

3、 Documents for future reference

1. Notification letter on the completion of the implementation of the share reduction plan issued by Changji Capital Investment Co., Ltd.

It is hereby announced.

Simei Media Co.Ltd(002712) board of directors March 12, 2022

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