China’s enterprise live broadcasting service helps enterprises realize digital transformation through the development driven by all parties
From the political side, the supply and demand sides of enterprise live broadcasting are encouraged and supported by policies, and the technologies and applications related to enterprise live broadcasting services are favorable by policies, and the development space can be expected; From the economic side, the scale of Internet users is developing slowly, and the cost of obtaining customers for enterprises is rising. Enterprises need more digital operation tools to assist and take the road of fine operation; At the social level, since 2020, the utilization rate of webcast users has increased year by year, and the online era has helped the development of the webcast industry; In addition, in terms of science and technology, the development of 5g network, the development and maturity of cloud services and streaming related technologies, and the application of big data and artificial intelligence have continuously improved the technical level of enterprise live broadcasting and strongly supported the development of enterprise live broadcasting industry.
Sorting out the macro strategies for enterprises to carry out live broadcasting
After years of deep cultivation, the enterprise live broadcasting industry has been widely used in many industries, among which the proportion of medium-sized enterprises is significantly high; In terms of the audience of enterprise live broadcasting, the proportion of enterprise external live broadcasting has increased significantly, and half of the enterprises have a budget of more than 100000; In addition, the effect and price of enterprise live broadcasting are the core factors that customers pay most attention to; From the perspective of application scenarios, large enterprises have more diversified application scenarios, and small and medium-sized enterprises pay more attention to product functionality; Customers pay more attention to mature technology + customization ability when choosing enterprise live broadcasting service providers, whether the service providers have the ability to follow up the whole process and meet customer needs in an all-round way, and whether they have perfect underlying technical ability.
Under different segmentation scenarios, there are differences in industry live broadcasting strategies
In the marketing scenario, the enterprise builds a private traffic pool, develops a refined operation system for the customer base, through the cooperation of the front, middle and back ends, and uses live broadcasting tools to connect the user layer and data layer, so as to help the enterprise realize precision marketing – Securities Industry: help the industry with diversified scenarios and improve brand influence
– IT industry: multiple business types of enterprise live broadcasting coexist, and the fully connected live broadcasting business helps the enterprise marketing break the situation
– Retail Industry: realize the construction of global marketing scene through accurate drainage
– real estate industry: build a marketing matrix and improve the closed loop of live link.
In the training scenario, enterprise live broadcasting helps enterprises improve training efficiency through the synergy of front, middle and back nodes
– Insurance Industry: the insurance industry itself has a natural strong interactive attribute, which coincides with the live broadcast form; The live broadcast scene of external training is brought in through scenario, connecting people in series to support and empower the business
– Medical Industry: live broadcasting applications in the medical industry are mainly academic, teaching and popular science. Live broadcasting solutions in the medical industry have insight into the characteristics of the industry and contribute to the balanced development of medical resources
– central state-owned enterprises: the training live broadcast tool integrates the characteristics of central state-owned enterprises, realizes internal communication under the internal training scene, and realizes brand image building in external training
New development trend of enterprise live broadcasting in the future
“Bottom technology + high-quality service”, two wheel drive live broadcasting company transformed from a pure technical service provider to an operation service provider; In addition, grasping the needs of customers and improving the customer experience of enterprise live broadcasting are the core elements of the development of service providers; With the support of new technologies such as virtual technology and meta universe, we have accelerated the construction of a new ecosystem of enterprise live broadcasting.
