Rainbow Digital Commercial Co.Ltd(002419) : 2021 Social Responsibility Report

Rainbow Digital Commercial Co.Ltd(002419) 2021 annual social responsibility report

Object and organization of the report:

The object of this report is Rainbow Digital Commercial Co.Ltd(002419)

Reporting time range:

This report covers the social responsibility related work carried out by Rainbow Digital Commercial Co.Ltd(002419) from January 1 to December 31, 2021

Report time:

March 2022

Estimated next report time:

Before the second quarter of 2023

catalogue

I Enterprise Overview one

(I) Company Profile one

(II) enterprise organization chart two

(III) financial overview and tax payment 2 II Improve corporate governance and safeguard shareholders’ rights and interests three

(I) corporate governance three

(II) protection of investors’ rights and interests three

(III) information disclosure four

(IV) Investor Relations Management 4 III Leading smart retail innovation and enabling a better life 5 (I) digitalization helps customer service improve retail efficiency and jointly create ecology 5

(II) improve the consumption experience of physical stores through business upgrading 8 (III) deeply cultivate the supply chain to provide customers with high-quality goods with higher cost performance 10 (Ⅳ) continuously improve the operation capacity, strengthen the leading service and quality eleven

(V) stabilize prices and ensure people’s livelihood thirteen

(VI) fight against epidemic, protect safety and create a safe public environment fourteen

(VII) safe production to ensure sustainable development fifteen

(VIII) partners work together for win-win results 15 IV People oriented, grow together with employees sixteen

(I) improve organizational efficiency and broaden staff development space seventeen

(II) increase investment in talent training and strengthen the influence of innovation nineteen

(III) equal employment twenty

(IV) listen to the voice of employees and protect their rights and interests twenty-two

(V) create a dynamic environment and promote the physical and mental health of employees 22 v Actively participate in public welfare and give back to the society twenty-two

(I) focus on Rural Revitalization twenty-two

(II) dream flying house, which can insert dream wings for children in mountainous areas twenty-three

(III) participate in community construction and make the neighborhood happy twenty-four

(IV) green environmental protection, starting from the little things around you twenty-six

(V) caring for special groups twenty-seven

(VI) pay tribute to urban workers 28 VI Practice green operation and help ecological civilization twenty-eight

(I) energy conservation and emission reduction twenty-nine

(II) persist in promoting energy-saving projects thirty

(III) Green Office 30 VII Major awards of the year 30 VIII Looking forward to 2021 thirty-one

(I) adhere to innovation, steady operation and live up to the important task of the times thirty-one

(II) continue to promote the three business strategies and strengthen the core competitiveness thirty-two

(III) upgrading of organizational functions and promoting the progress of the industry thirty-two

(IV) continue to carry out social public welfare thirty-three

(I) Preface

In 2021, covid-19 epidemic continued to affect all walks of life, and the retail industry is still facing unprecedented challenges. While ensuring its steady development in the face of difficulties, Tianhong has more firmly shouldered the important task of helping the development of the market and industry, adhered to the social responsibility concept of “originating from the society and returning to the society” and deepened the practice of social responsibility, Strive to realize the harmonious unity of economic value and social value.

In the complex business environment, Tianhong has always been firm in confidence, and continues to cultivate the three business strategies of “digitization, experience and supply chain”, so as to continuously bring customers better consumption experience, more convenient consumption services and high-quality goods with higher cost performance.

Tianhong has continuously improved and improved the corporate governance structure, formulated various governance systems in line with its own development requirements, improved the level of corporate governance, strictly prevented risks, and made efforts to create higher returns for investors while steadily improving its performance.

Tianhong has steadily expanded and created more jobs. Stimulate employees’ vitality through employee engagement evaluation, star employee evaluation, quarterly excess incentive and other measures; Continuously optimize the training methods and adopt the o2o mode of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) combination to cover more trainees; Through innovation tools, innovation evaluation and project promotion, strengthen the influence of innovation, create innovation genes… Constantly improve employee satisfaction, let employees realize personal development with the development of Tianhong, and work together to create a better future.

Tianhong is actively engaged in social welfare while creating value for shareholders, customers, employees and other stakeholders. In 2021, Tianhong will continue to implement the spirit and requirements of the CPC Central Committee and the State Council on “Rural Revitalization”, help remote mountainous areas in pairs, and use retail industry resources to help mountainous areas open Shenzhen Agricultural Products Group Co.Ltd(000061) ‘s sales channels; Donated a “dream flying house” love reading room for poor primary schools in the mountainous area of Western Hunan Province to inject vitality and vitality into rural education.

Based on the needs of customers in the business district and based on the characteristics of the retail industry, all stores in all regions of Tianhong organize and carry out rich and colorful community activities and establish warm neighborhood festivals in conjunction with surrounding communities and external institutions; Send love and condolences to surrounding orphanages, special groups and urban builders on holidays, and make due contributions to happy neighbors and building a harmonious society.

Tianhong has actively responded to the national call for energy conservation and consumption reduction, completed the energy conservation objectives issued by the government for many consecutive years, passed the annual energy conservation review by the government and third parties, and used energy legally, reasonably and efficiently in accordance with relevant national laws and regulations.

Although the road is endless and faraway, I still want to pursue the truth in the world. In 2022, Tianhong will bear in mind its own responsibility and mission, always focus on customers, work with all stakeholders to create, face the challenges brought by the epidemic, grasp the opportunities in the post epidemic era, contribute to the prosperity of the market economy, stimulate consumption vitality, and create and share the beauty of life.

I Enterprise overview

(I) Company Profile

Rainbow Digital Commercial Co.Ltd(002419) (formerly “Tianhong shopping mall Co., Ltd.”), founded in 1984, is a state-controlled listed company, which was listed in 2010. (stock abbreviation: Tianhong shares, stock code: Rainbow Digital Commercial Co.Ltd(002419) ).

Through humanistic, scientific management and professional and efficient operation, the company has achieved outstanding performance. It has been shortlisted as one of the top 100 chain enterprises in China for many years, and has the national leading retail technology R & D and operation ability.

According to the different needs of target customers, Tianhong has built a brand with “affinity, trust and enjoy life” as the core value with the digital and experiential new retail of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integration of department stores, shopping centers and supermarkets, and owns “Tianhong”, “JunShang”“ sp@ce ”Three brands. As of December 31, 2021, Tianhong has operated 102 shopping centers (37 shopping centers), 129 supermarkets and 203 convenience stores in 33 cities in 8 provinces including Beijing, Guangdong, Fujian, Jiangxi, Hunan, Jiangsu, Zhejiang and Sichuan. (Tianhong sold 100% equity of its wholly-owned subsidiary Tianhong Weiwo through public listing and transfer in 2021.)

Tianhong takes the lead in the transformation of the industry, breaks through the traditional shopping mode, practices the three business strategies of digitization, experience and supply chain, and vigorously develops the Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated smart retail business model. Tianhong digitalization has achieved full store, full format and full process coverage, Form “to store + home” “Integrated retail” and promote the output of technical services to become the leader of science and technology retail; around family shopping, customer intimacy and life aesthetics, Tianhong flexibly customized the business combination of department stores, supermarkets and experience supporting in each store, and constantly iterated theme blocks and happy experience projects to create more experiences; Tianhong continued to integrate the supply chain in order to provide customers with high-quality goods , many fresh food bases have been established throughout the country, direct mining channels have been opened up in more than 30 countries, and good global goods have been introduced.

The company has become a national first-class retail enterprise to share the beauty of life with customers.

(II) enterprise organization chart

Member committee of the battle strategy and Strategy Committee of the general assembly of shareholders, Party construction and Enterprise Culture Department

The Supervisory Commission will nominate the members of the Commission, and the Commission will execute the administrative management and legal affairs department

Board of directors, audit and Planning Commission, discipline inspection and audit department

Member of salary, examination and Assessment Commission Human Resources Department

The executive committee will focus on learning and development

Finance Department

Capital operation Department

Count

Super word war strategy and operation Department

Huajiang Jianghu lake east east Huahua North Chengcheng City material resources Lingling Tiantian Engineering Department

South South South West South South South East South South South East Tokyo Kyoto Junjun everything flow abortion produce Zhihong

1112233 District father-in-law Shangye Zhongjing digital gold body experience inspection and Design Department

District Department Xinxin Yingke Rongrong

Strategic strategy of China China War China Merchants Department

Heart

Marketing Department of strategic commodity and kkaa City

Note: the enterprise organization chart is the latest version after the adjustment of the company’s organization structure in February 2022. (III) financial overview and tax payment

Unit: 100 million yuan

Year 20192020 2021

Sales 291.74 295.97 347.53

Operating income 193.92 117.99 122.68

Total profit 11.05 3.71 3.32

Note: the operating income in 2019 is the data of the old income standard.

Since its establishment, Tianhong has always adhered to paying taxes in good faith according to law and fulfilled its social responsibilities. In 2021, the company achieved sales of 34.753 billion yuan and annual tax of 489 million yuan.

II Improve corporate governance and safeguard shareholders’ rights and interests

Tianhong always adheres to the principles of effective expansion and sustainable development, strives to improve business performance, standardize operation, and constantly improve corporate governance

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