Simei Media Co.Ltd(002712) : Simei Media Co.Ltd(002712) announcement on the planned reduction of shares of shareholders holding more than 5% for more than half of the time

Securities code: Simei Media Co.Ltd(002712) securities abbreviation: Simei Media Co.Ltd(002712) Announcement No.: 2022006 Simei Media Co.Ltd(002712)

Announcement on the reduction plan of shareholders holding more than 5% shares for more than half of the time

Zhu Mingqiu, the shareholder, guarantees that the information provided by the company is true, accurate and complete without false records, misleading statements or major omissions.

The company and all members of the board of directors guarantee that the contents of the announcement are consistent with the information provided by the information disclosure obligor Simei Media Co.Ltd(002712) (hereinafter referred to as “the company”) shareholder Zhu Mingqiu submitted the notification letter on share reduction plan (hereinafter referred to as “the reduction plan”) to the company on November 8, 2021, and planned to reduce 5812025 shares of the company (accounting for 1.00% of the total share capital of the company) by means of centralized bidding within 6 months after 15 trading days from the date of announcement of the reduction plan. For details, please refer to the company’s publication in the securities times and cninfo (www.cn. Info. Com. CN.) on November 9, 2021 Announcement of Simei Media Co.Ltd(002712) on pre disclosure of share reduction plan of shareholders holding more than 5% (Announcement No.: 2021061) on the. In accordance with the provisions on the reduction of shares held by shareholders, directors, supervisors and senior managers of listed companies and the detailed rules for the implementation of the reduction of shares held by shareholders, directors, supervisors and senior managers of listed companies of Shenzhen Stock Exchange, the progress of the reduction shall be disclosed when the number or time of the reduction is more than half within the reduction range. The progress of the reduction plan is hereby announced as follows:

1、 Shareholder reduction

1. Share reduction by shareholders

As of May 29, 2022, Mr. Zhu Mingqiu, a shareholder holding more than 5% of the company’s shares, has spent more than half of the planned reduction. Since the announcement date of the reduction plan, Mr. Zhu Mingqiu has not reduced his shares of the company through centralized bidding.

2. Shareholding of shareholders before and after the reduction

Shares held by shareholders before this reduction and shares held after this reduction

Name of shares nature of shares proportion of shares in total share capital proportion of shares in total share capital (shares) (%) (shares) (%)

Total shares held 538522639.27538522639.27

Zhu Mingqiu, including 538522639.27 shares with unlimited sales conditions

Shares with limited sales conditions 0.00 0.00

Note: there is a tail difference between the change of “proportion in total share capital” in this table and the total “proportion in total share capital” in the above table, which is caused by rounding in data calculation.

2、 Other relevant instructions

1. This reduction complies with the provisions of the securities law, the Listing Rules of Shenzhen Stock Exchange, the detailed rules for the implementation of share reduction by shareholders, directors, supervisors and senior managers of companies listed on Shenzhen Stock Exchange and other relevant laws and regulations.

2. Mr. Zhu Mingqiu has pre disclosed the share reduction plan in accordance with relevant regulations, and the actual reduction is in line with the disclosed share reduction plan.

3. Mr. Zhu Mingqiu is not the controlling shareholder or actual controller of the company. This reduction will not have an impact on the corporate governance structure, equity structure and sustainable operation.

4. The company will continue to pay attention to the progress of the implementation of Mr. Zhu Mingqiu’s share reduction plan, and timely fulfill the obligation of information disclosure in accordance with the provisions of relevant laws and regulations.

Please invest rationally.

It is hereby announced.

Simei Media Co.Ltd(002712) board of directors March 1, 2022

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