Consumer goods retail & cosmetics industry: pay attention to the healthy development of e-commerce operation and live delivery industry, and maintain the recommended high-quality retail target with stable operation

Industry hot spots this week: ① on December 23, the Ministry of Commerce and the State Administration of market supervision jointly carried out the pilot work of national service industry standardization in the field of commercial circulation; ② On December 23, Premier Li Keqiang chaired the executive meeting of the State Council; ③ Kaidu consumer index and Bain & Co released the 2021 China shopper report, series 2.

Market performance: last week (2021.12.20-2021.12.24), CS trade retail index rose (1.59%), outperforming Shanghai Stock Index (- 0.39%), Shanghai and Shenzhen 300 index (- 0.67%) and Shenzhen Component Index (- 1.06%). Since the beginning of the year, the industry index has increased by 1.60%, outperforming Shanghai and Shenzhen 300 (- 5.56%), outperforming Shanghai Stock Index (4.17%) and Shenzhen Component Index (1.66%). Compared with other industries, the commerce and retail sector ranked fourth in the rise and fall of CITIC’s 30 industry categories last week, up 15 from the previous week

E-commerce and agent operation segment: Nanji E-Commerce Co.Ltd(002127) part of the equity pledge of the actual controller of the company; Pay attention to the healthy operation and development of e-commerce live broadcasting and delivery industry.

Supermarket sector: Jiajiayue Group Co.Ltd(603708) invest in the establishment of financial leasing companies.

Gold and jewelry sector: Beijing Kingee Culture Development Co.Ltd(002721) shareholders holding more than 5% reduced some shares, and the new shares of shareholders of the company were waiting to be frozen.

Department store and comprehensive business sector: Liqun Commercial Group Co.Ltd(601366) vice president Luo Jun centralized bidding to reduce shares; Shanghai Yuyuan Tourist Mart (Group) Co.Ltd(600655) repurchase part of the company’s public shares by centralized bidding, Establish “Fosun (Hangzhou) Hanxing private equity investment fund partnership (limited partnership)” and related party transactions; Baida Group Co.Ltd(600865) use idle self owned funds for entrusted financial management; Anhui Andeli Department Store Co.Ltd(603031) department store shareholders reduce their shares through centralized bidding; the old Yinchuan Xinhua Commercial (Group) Co.Ltd(600785) independent director provides guarantee for bank loans of wholly-owned subsidiaries.

Cosmetics: Winona’s first offline department store is located in Hangzhou, Yunnan Botanee Bio-Technology Group Co.Ltd(300957) pays attention to the construction of offline business forms, improves the layout, continuously improves brand publicity and strengthens immersive service experience.

Other chain segments: Easyhome New Retail Group Corporation Limited(000785) acquire some equity and other assets of controlling shareholders and their subordinate companies for related party transactions; Telling Telecommunication Holding Co.Ltd(000829) shareholders reduced their holdings of restricted shares in the original share reform by 1%; Hongxing Red Star Macalline Group Corporation Ltd(601828) home’s controlling shareholder’s equity pledge and reduction plan have been completed.

Individual protection sector: Anhui Jinchun Nonwoven Co.Ltd(300877) cooperate with professional investment institutions to invest and set up funds, and the reduction time of shareholders holding more than 5% is more than half and the reduction proportion reaches 1%; Mingchen Health Co.Ltd(002919) shareholders holding more than 5% reduced their shares by more than 1%; Hangzhou Haoyue Personal Care Co.Ltd(605009) announce the reduction plan for shareholders holding less than 5%.

Recommended target: maintain the logic of Omni channel configuration, It is recommended to focus on the retail channel Tianhong Department Store (002419. SZ), Wangfujing Group Co.Ltd(600859) (600859. SH), Yonghui Superstores Co.Ltd(601933) (601933. SH), Jiajiayue Group Co.Ltd(603708) (603708. SH), Chengdu Hongqi Chain Co.Ltd(002697) (002697. SZ), Vats Liquor Chain Store Management Joint Stock Co.Ltd(300755) (300755. SZ), Hangzhou Onechance Tech Corp(300792) (300792. SZ), Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) (605136. SH); and the consumer category Shanghai Jahwa United Co.Ltd(600315) (600315. SH), Proya Cosmetics Co.Ltd(603605) (603605. SH), Guangdong Marubi Biotechnology Co.Ltd(603983) (603983. SH) Yunnan Botanee Bio-Technology Group Co.Ltd(300957) (300957.SZ)、 Hangzhou Coco Healthcare Products Co.Ltd(301009) (301009.SZ)、 Hangzhou Haoyue Personal Care Co.Ltd(605009) (605009.SH)、 Winner Medical Co.Ltd(300888) (300888.SZ)、 Chongqing Baiya Sanitary Products Co.Ltd(003006) (003006.SZ)。

Risk warning: the risk of insufficient market confidence; Risk that the progress and effect of transformation are lower than expected.

 

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