Insight into dishwasher category trends
The category development trend is good, and the sales scale of dishwasher is expanding.
Brand concentration decreased, and multi brand dishwasher market.
Dishwasher consumption upgrade, sterilization and cleaning power are the main function points of hot selling products.
Insight into dishwasher consumption behavior
Decoration and purchase are important opportunities for dishwasher purchase.
Consumers usually use a combination of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) to complete the purchase after full comparison.
Consumers will comprehensively consider multi-dimensional factors such as function, brand, use experience, size, appearance and after-sales.
Analysis of typical population of dishwasher
Give priority to people with “new decoration” and “quality upgrading”.
The “newly decorated” group is mainly “24-30-year-old” users, who pursue a refined life. They can continue to cultivate the market and improve sales by strengthening the communication on the cleaning effect and cleaning efficiency of the dishwasher.
The “quality upgrading” group is mainly “41-50 years old” users, focusing on high-quality life. The brand can provide optimization suggestions on the spatial layout of dishwashers and the applicability of water and electricity, strengthen pre-sales services, reduce consumers’ concerns and promote purchase.
