Industry events
① The sales volume of oculusquest2 in North America was pleasantly surprised during Christmas, and the VR yuan universe industry is expected to accelerate its development. From December 24 to 26, the ranking of oculusappios free version was raised from 77 to No. 1. The new quest2 needs to download oculusapp for activation, reflecting the increase of new devices that need to be activated.
② “Harry Potter: Magic awakening” and “League of heroes hand tour” were shortlisted for the 2021 taptap game of the year. With the classic MoBa experience, hero League mobile game brings players new enjoyment with both strategic depth and operation limit, and is shortlisted for the best game award and the best play award. Harry Potter: Magic awakening reproduces the magic world in the original book through multiple playing methods and unique retro picture book style, and is shortlisted for the best game award, best playing method award and best vision award.
③ SARFT restricts the “water injection” of TV dramas. Recently, the official website of the State Administration of radio and television announced the production specification of TV drama master, which requires that the duration of the main film of a conventional drama shall not be less than 41 minutes, the beginning of the film shall not exceed 90 seconds and the end of the film shall not exceed 180 seconds; The display time of TV drama distribution license and drama name shall not be less than 3 seconds, and the display time of TV drama production license shall not be less than 2 seconds; The duration of repeated content in each two episodes shall not exceed 30 seconds; In principle, the duration of “previous review” and “next episode preview” shall not exceed 30 seconds.
④ Tencent distributed JD shares to shareholders. On December 23, Tencent announced that it would distribute about 460 million JD shares to shareholders in the form of medium-term dividend. After the dividend, Tencent’s shareholding in JD will be reduced from 17% to 2.3%, and it will no longer be the largest shareholder. Tencent said that after the distribution, Tencent still holds JD shares, its identity as JD’s strategic investment partner will not change, its win-win business relationship with JD will not be affected, and it is full of confidence in JD’s prospects. Tencent also stressed that at present, the company has no plan to further reduce its holdings in JD.
⑤ Weiya was fined 1.341 billion for tax evasion, and multiple accounts were closed. On December 20, the tax department of Hangzhou, Zhejiang Province announced that Weiya had been recovered and fined 1.341 billion yuan for tax evasion. At present, tiktok micro-blog, jitter, Taobao live broadcast, Kwai Fu, Xiao Hong book and other platform account have been sealed. investment strategy
Compared with zhonggai shares, the attraction of Hong Kong stock Internet to investors is expected to improve, and the Hong Kong stock market may become an important scene for long-term Internet configuration. In December 2021, the implementation rules of hfcaa in the United States will be improved, focusing on the audit. After the implementation of the Regulatory Act in the United States, zhonggai shares will face some uncertainty, or enhance the willingness of investors to allocate funds to the Hong Kong stock Internet. In addition, the HKEx lowered the threshold for secondary listing, and the new regulations will be implemented from January 1, 2022, further strengthening the attraction of the Hong Kong stock market, which is expected to promote the thickening of transaction volume in the Hong Kong stock market in the future. From the perspective of employees and organizational structure, Internet companies will focus more on their main business and pay attention to fine and high-quality development in the future. Game section: game going to sea is the future trend. Pay attention to Tencent Netease going to sea.
Recommended portfolio: it is recommended to lay out high-quality assets in the long term and pay attention to the continuous iteration of meta universe technology. In terms of individual stocks, it is suggested to pay attention to the adjustment of organizational structure and focus on meituan in retail; In the game sector, there is an opportunity to go to sea. It is suggested to pay attention to the establishment of Tianmei F1 studio, Tencent holdings, which speeds up the overseas layout, launch Netease, a global IP mobile game Harry Potter, and Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) carried by the P & S model and subsequent SLG product iterations to accelerate the performance of going to sea; Absolute return target of a shares: it is recommended to focus on Mango Excellent Media Co.Ltd(300413) with the advantage of long video content, launch virtual hosts Xiaoyang and Yaoyao, and layout mango metauniverse.
Risk statement
Macroeconomic risk is lower than expected, meta cosmic technology iteration and application risk is lower than expected, and policy risk.
