Definition of intellectual property
IP means “intellectual property”, which means intellectual property. It originally refers to the property rights enjoyed by the obligee for the intellectual labor achievements created by him
With the rise of new media, China has now entered In the era of “mixed integration”, the connection and integration between cultural products is more obvious. Novels, animation, film and television dramas, games and even all forms of entertainment no longer develop in isolation, but penetrate, integrate and cooperate with each other to build a pan entertainment industry ecosystem. IP economy has become a new form of the development of China’s entertainment industry. | the development of China’s intellectual property industry The exhibition is not perfect, the industrial development is immature and the capital strength is insufficient, which leads to the evolution form of China’s hierarchical IP industrial chain. Compared with overseas, China’s IP industry is mainly a sequential development model, with a clearer layer by layer progressive relationship, which is mainly limited by the development maturity of the content industry and the financial strength of industry participants. With the expansion of the scope of fans with the influence of content, IP is integrated into users’ life scenes through derivatives and live entertainment, so as to further enhance the commercialization value of IP.
The policy supports the improvement of intellectual property protection and creates better conditions for the development of cultural IP industry
In recent years, the intensive introduction of policies related to China’s intellectual property protection has demonstrated the country’s determination to encourage the development of innovative content, which is expected to reduce piracy and other violations, protect the interests of content creators, enhance the national awareness of intellectual property protection and promote the good development of the industry. The Chinese government has continuously strengthened the protection of intellectual property rights, and the relevant statements are being deepened and refined. The continuous increase of infringement costs has strengthened copyright protection, and the scale of piracy losses has decreased in recent four years, with a preliminary containment effect. Piracy losses basically maintained a downward trend, from 7.77 billion yuan in 2014 to 6 billion yuan
