Core view
This week’s special topic: looking at the management strategy of sportswear brand from the rise of lululemon (1) products: fabric technology seizes the minds of consumers, categories are expanded and population coverage is improved. High tech fabrics create comfortable product experience, unique production technology realizes the organic combination of aesthetics and functionality, and expand the whole category to expand the target population. (2) Marketing: community marketing and large-scale events make the brand culture deeply rooted in the hearts of the people. Based on KOL, carry out community marketing and high-frequency large-scale offline activities to improve brand influence. (3) Channel: DTC mode strengthens consumer communication, and international business has become a strong driving force for development. China has development potential by adopting a vertical sales model with Direct stores and e-commerce channels as the core, strengthening consumer communication and actively expanding global business.
Investment strategy in 2022: seek “progress” in “change” and take the lead in subdividing leaders. Furniture: focus on domestic market channel reform opportunities. , , , ɛɛɛɛɛɛ; It is suggested to pay attention to Jason Furniture (Hangzhou) Co.Ltd(603816) , Qumei Home Furnishings Group Co.Ltd(603818) etc. in the finished furniture sector. Papermaking, packaging and printing: subdivide the track pattern and optimize the strong. It is suggested to pay attention to Shandong Sun Paper Co.Ltd(002078) , Shanying International Holdings Co.Ltd(600567) , Xianhe Co.Ltd(603733) , Quzhou Wuzhou Special Paper Co.Ltd(605007) , Chongqing Baiya Sanitary Products Co.Ltd(003006) , Hangzhou Haoyue Personal Care Co.Ltd(605009) , etc. Entertainment and jewelry sector: the consumption upgrading continues and the prosperity rises. It is suggested to pay attention to Shanghai M&G Stationery Inc(603899) and Chow Tai Seng Jewellery Company Limited(002867) etc. Retail of home building materials: professional home building materials stores are still dominant, and digital and high-frequency consumption empowerment have become the mainstream. It is suggested to pay attention to Easyhome New Retail Group Corporation Limited(000785) , Red Star Macalline Group Corporation Ltd(601828) , which are leading in digital transformation. Textile and clothing: the trend of national fashion continues, and there are good opportunities for sports shoes and children’s wear. It is suggested to pay attention to Anta sports, Huali Industrial Group Company Limited(300979) , Zhejiang Semir Garment Co.Ltd(002563) , Winner Medical Co.Ltd(300888) , Bosideng, etc.
This week’s market review: this week, the Shanghai Composite Index fell 0.11%, and the light manufacturing industry rose 0.1%, slightly outperforming the market. The textile and garment industry rose 0.39%, slightly outperforming the market. Among them, the paper sector rose 3.04%, the packaging and printing sector fell 2.08%, the home sector fell 0.92%, the entertainment light industry sector fell 1.96%, and other light industry sectors rose 0.78%; The textile manufacturing sector rose 0.47%, and the clothing and home textile sector rose 1%. This week, the top three gainers of light industry manufacturing industry were Mcc Meili Cloud Computing Industry Investment Co.Ltd(000815) (36.52%), Shenyang Cuihua Gold And Silver Jewelry Co.Ltd(002731) (14.39%), Shanghai Haishun New Pharmaceutical Packaging Co.Ltd(300501) (13.82%), and the top three gainers were Jiangsu Shuangxing Color Plastic New Materials Co.Ltd(002585) (- 14.95%), innovation shares (- 13.87%) and Beijing Kingee Culture Development Co.Ltd(002721) (- 11.48%). This week, the top three increases of textile and garment industry are Souyute Group Co.Ltd(002503) (17.48%), Zhejiang Kanglongda Special Protection Technology Co.Ltd(603665) (13.82%), Hubei Mailyard Share Co.Ltd(600107) (10.41%), and the top three decreases are Zhejiang Bangjie Holding Group Co.Ltd(002634) (- 11.99%), ST Zhongrong (- 10.21%) and Tebu International (- 8.8%).
One week’s key data tracking: this week’s price of dissolving pulp inner tray is 7850 yuan / ton, an increase of 11% compared with last week. The price of white card paper is 50 yuan / ton to 6270 yuan / ton compared with last week, and the price of box board paper / corrugated paper is 20 / 38 yuan / ton to 4921 / 3912 yuan / ton respectively compared with last week. The prices of other kinds of paper are flat. Natural color pulp: Venus (Chile) 830 US dollars / ton, up 4% from last week, and the external quotation of other pulp species was flat from last week. The number of commercial housing transactions in 30 large and medium-sized cities this week was 23837, up 7% from last week; This week, the transaction area of commercial housing in 30 large and medium-sized cities was 2.65 million square meters, up 13% from last week. Spot cotton: this week, China’s cotton price index: 328 was 22700 yuan / ton, down 116 yuan / ton from last week; Cotlook: a index: 1% tariff was 20909 yuan / ton, down 168 yuan / ton from last week; Cotton futures: the closing price of cotton futures on the Zheng stock exchange this week was 21640 yuan / ton, up 160 yuan / ton from last week.
Risk warning: the price of raw materials fluctuates sharply; Risk of sluggish terminal demand; Exchange rate fluctuation risk.
