Game industry data tracking
(1) Industry: under the high base, China’s game market realized revenue of 296.513 billion yuan in 21 years, with a year-on-year increase of 6.40%. Among them, the actual sales revenue of mobile game market was 225.538 billion yuan, with a year-on-year increase of 7.57%. In 2021, the number of game users in China reached 666 million, with a year-on-year increase of 0.22%. The profit of game population is tending to be saturated, but under the new anti addiction regulations, the user structure tends to be healthy and reasonable. 2021 In, the actual sales revenue of China’s self-developed game overseas market was US $18.013 billion, a year-on-year increase of 16.59%. Revenue from the US market accounted for 32.58%, ranking first. Japan and South Korea accounted for 18.54% and 7.19% respectively. According to newzoo data, it is estimated that the global game market will reach US $180.3 billion in 2021. (2) Product: 12.16 Perfect World Co.Ltd(002624) “magic tower” was launched on the Internet. On the 3rd day of its launch, it kept the first place in the IOS free list, and entered the top 5 of the best-selling list. The highest number was No. 3, with a running water of 50 million on the first day. Two games were launched on the Internet in November, and the mobile game “Wulin idle Xia” was launched on the 18th of November, ranking No. 10 in the IOS best-selling list. The first self-developed second-dimensional female mobile game “the moon in the heart of flowers and mountains” 11.26 online, more than 1.7 million players were online within two hours, ranking No. 7 in the IOS best seller list. (3) Channel and buying volume: according to dataeye data, Lingxi mutual Entertainment’s “annals of the Three Kingdoms strategy edition”, “underground castle 3: Soul poem” and byte agent’s new tour “Wulin idle man” entered the top 10 in November. Perfect World Co.Ltd(002624) the selling volume of “dream new killing immortal” dropped significantly, and the buying volume of new MMO Tour “magic tower” in the open world was relatively restrained, which was basically concentrated in the two days before the launch. (4) Policy: on December 16, Yang Fang, deputy director of the Publishing Bureau of the Propaganda Department of the CPC Central Committee, delivered a speech at the annual meeting of the game industry, requiring the game industry to develop with high quality, vigorously expand overseas markets, actively spread Chinese culture, and follow up the development of new business forms such as yuancosmos. (5) new games: Tencent women’s mobile game “bright star” will be launched soon, and “xuanzhongji” will be launched on January 7. Netease simulation will develop mobile games “Absolute interpretation” is planned to go online on December 24. Thunder game agent simulated business mobile game “oil tycoon” is planned to go online on January 11, blibli agent card mobile game “light picking dream” is planned to go online on January 13, and friendship time self-developed mobile game “lingyunnuo” is planned to go online on January 20.
Tracking of key listed companies
Perfect World Co.Ltd(002624) : the first day of magic tower’s launch on December 16 reached 50 million. Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) : in November, it ranked No. 5 in the revenue of manufacturers going to sea. Power city was launched on December 31 and was recommended by hard core alliance superstars. G-Bits Network Technology(Xiamen)Co.Ltd(603444) : a thought of carefree has performed well in Hong Kong, Macao, Taiwan and Southeast Asia, ranking No. 7 in the growth of revenue from going to sea in November. Tencent: photon studio will launch the mobile game “fierce knife in the snow” produced by illusory 4 engine, overweight and open the world track, and launch a new brand “levelinfinite” to help promote overseas markets. Netease: the Lord of the rings: riseto war, an overseas SLG, ranked fourth in revenue growth, with a flow of about 19 million yuan in November. It will be on January 1, 2022 1. Announce the layout of the meta universe game based on the Dahua journey to the west, and release the “Youling” virtual human SDK developed by Netease Fuxi laboratory and the immersive activity system “Yaotai”. Heart Network: the income from going to sea returns to the top 30. Heart town 12.17 open test recruitment.
Investment advice
Maintain the industry “recommended” rating. Actively pay attention to Perfect World Co.Ltd(002624) , Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , G-Bits Network Technology(Xiamen)Co.Ltd(603444) , Wuxi Boton Technology Co.Ltd(300031) , heart company, etc.
Risk statement
The game flow performance is less than expected, the release of version number is less than expected, and the policy supervision is becoming stricter.
