The rapid growth in the field of short video has led to a significant increase in the overall scale of China’s audio and video industry, and the growth rate in the field of webcast, online audio and integrated video is stable
The downstream application field of the audio and video solution industry has penetrated into all aspects of the industry, business and entertainment, which is specifically reflected in the significant application expansion of the audio and video solution platform represented by the short video platform. Commuting time and leisure time constitute the peak use period of audio and video users. Audio and video solution manufacturers firmly grasp users’ use psychology and habits, provide them with good use services, and improve the ecosystem of “eye economy” and “ear economy”.
The competition pattern of integrated video platform has basically taken shape. The head enterprises account for nearly 90% of the share and have considerable development prospects. The field of integrated video platform presents a centralized pattern of head enterprises. Tencent, iqiyi, Youku, mango TV and BiliBili occupy the main share of the Chinese market and have been successfully listed, with good development prospects. China’s comprehensive video users have a high frequency of use, up to 3.4 days a week. According to the group of Internet users, middle-aged and young Internet users and Internet users with secondary and higher education occupy the first echelon position, contributing to the main utilization rate.
The webcast industry has developed rapidly. In recent years, the state has issued restrictive policies to restrict the behavior of the webcast platform and promote the healthy and stable operation of the industry
The vigorous development of webcast industry is mainly due to the development of e-commerce webcast industry and the impact of covid-19 epidemic. With the continuous improvement of Internet technology, national policy support and extensive participation of users, the development of webcast industry can be expected in the future. The state has issued supportive and restrictive policies to support and restrict the development of webcast platform. In recent years, China’s e-commerce live broadcasting, reality TV live broadcasting, game live broadcasting and other industries have developed rapidly, and the “home culture” spawned by the epidemic has become a strong promoter of the live broadcasting industry.
