Weekly report of beauty care industry: Super head anchor was fined for tax related problems, which is conducive to the long-term benign development of the brand side

Market review: this week, the SW beauty care industry index fell 1.61%, which was in the middle among all Shenwan industries, losing about 0.94 percentage points to the Shanghai and Shenzhen 300 index in the same period. 24.14% of the stocks in the industry recorded positive returns, They were Proya Cosmetics Co.Ltd(603605) (7.66%), Liuzhou Liangmianzhen Co.Ltd(600249) (5.33%), Hangzhou Nbond Nowovens Co.Ltd(603238) (2.74%), Winner Medical Co.Ltd(300888) (1.70%), Perfect Group Corp.Ltd(603059) (1.33%), Tianjin Yiyi Hygiene Products Co.Ltd(001206) (0.62%), Guangdong Marubi Biotechnology Co.Ltd(603983) (0.50%). While 75.86% of the individual stocks recorded negative returns, and the top five declines were Shenzhen Leaguer Co.Ltd(002243) (- 10.23%), Anhui Hyea Aromas Co.Ltd(300886) (- 7.75%), Jieya shares (- 7.34%), Zhejiang Jinsheng New Materials Co.Ltd(300849) (- 7.16%) and Xiamen Yanjan New Material Co.Ltd(300658) (- 5.72%).

Key industry news: (1) the State Food and Drug Administration issued an announcement to further clarify the transition period management of original special-purpose cosmetics and other related matters, standardize the registration and filing management of cosmetics, and ensure product quality and safety. The transition period management of original special-purpose cosmetics has been in accordance with the original regulations on hygienic supervision of cosmetics before January 1, 2021 It is stipulated that the products that have obtained the administrative license for five categories of original special-purpose cosmetics, namely hair care, hair removal, breast beautification, bodybuilding and deodorization, shall be uniformly set with a transition period until December 31, 2025 in accordance with Article 78 of the regulations on the supervision and administration of cosmetics. During the transition period, after the expiration of the validity period of the administrative license approval documents for five categories of original special-purpose cosmetics such as Yufa, they can still be produced, imported and sold. After the expiration of the transition period, they shall not continue to be produced, imported and sold. (2) In order to better promote the healthy development of children’s cosmetics industry in Guangdong Province and ensure the quality and safety of children’s cosmetics, under the guidance of the cosmetics Supervision Department of the State Food and drug administration, Guangdong food and drug administration has strengthened the key supervision of children’s cosmetics, the sampling inspection of children’s skin care cosmetics and the popular science publicity of children’s cosmetics, so as to guide the public to rationally understand the efficacy of cosmetics and use cosmetics safely and work together Ensure the safety of children’s cosmetics. (3) In order to implement the

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In accordance with the relevant requirements of the announcement on relevant matters, Guangdong food and drug administration has made announcements on the use of the new version of cosmetics production license, the notification commitment for the continuation of cosmetics production license, and the need to obtain cosmetics production license for the preparation of cosmetics contents. (4) Super anchor Weiya was fined 1.341 billion for tax evasion.

Industry perspective: Recently, network anchor Weiya was fined 1.341 billion yuan for tax evasion, and her Taobao live room and microblog were temporarily suspended. This incident reflects the high cost of operation and investment and the high voice of super head anchor in recent years, which has a great impact on the channel operation and traffic investment of e-commerce live broadcasting industry and cosmetics brands. We believe that the rectification of the head anchor is expected to promote the reshuffle of cosmetics brands and the reconstruction of channel pattern. It is suggested to continue to pay attention to China’s high-quality brands. It is recommended to continue to pay attention to Chinese high-quality brands: Yunnan Botanee Bio-Technology Group Co.Ltd(300957) (300957), Proya Cosmetics Co.Ltd(603605) (603605), Lushang Health Industry Development Co.Ltd(600223) (600223), etc.

Risk warning: covid-19 epidemic situation continues and repeats; Risk of seasonal fluctuations in sales; Risk of intensified industry competition; Raw material price fluctuation risk; Risk of research and development of new products and technologies; Risk of product quality control; The risk that the expansion of new channels is less than expected.

 

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