Short video industry: 2021 tiktok local consumer life report: West China Chapter – red poly

Over 300 thousand Chinese master tiktok share life in the jitter, covering 530 million + fans.

With the improvement of digital infrastructure, the model of network celebrities operating traffic with the help of personal influence and increasing business efficiency has been accepted by more and more enterprises, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) the new business form of integrated development has become the direction of the transformation of many real industries. In this process, the red man played a very important role. Tiktok, as an influential master of the jitter, is also an important part of the red man.

The tiktok master’s influence has been expanding over the past year. As of October 31, 2021, the number of people with more than 10000 fans in West China reached 305000, an increase of 96000 or 46% over the same period last year. They tiktok spread the rich content of regional characteristics of food, entertainment, knowledge, culture, daily life and other diverse contents to the whole country, affecting the total number of fans over 530 million

Cultural education and entertainment, food, talent, agriculture, rural areas and other diversified talents have created a unique online red business card in West China

The number of huaxidans in the fields of culture, education, plot, game and entertainment is the largest; Delicacy and tiktok, master of name card, helped to create a unique red card for the hometown.

In terms of the number of talents in each city, there is a large gap between the surrounding cities in West China and the central cities, and most cities grow rapidly

As the center of West China, Chengdu and Chongqing are ahead of all cities in West China in the number of talents and content broadcasting, and their growth rate is close to the average growth rate, at a high level. They are truly high penetration cities in the whole west China. Bijie, Shaotong, Yibin and other cities in Western China are in a stage where the number of qualified people is small but the growth rate is significant. They are potential cities in Western China and have a large growth space in the future.

Specifically, Chengdu and Chongqing go hand in hand, and Chuxiong, Wenshan and other surrounding small cities take the lead in growth

Chengdu, Chongqing, Kunming, Guiyang and other central cities are ahead of other cities in Western China in the number of qualified personnel, of which Chengdu and Chongqing go hand in hand, ranking first in the list of qualified personnel in Western China with 59000 and 54000 respectively.

In terms of increment, in the past year, Chengdu and Chongqing added about 16000 new fans, which is equal to the two. Chuxiong, Wenshan and other surrounding small cities are in a period of rapid catch-up, especially Chuxiong. As of October 2021, the number of talents has increased by 86% compared with the same period last year, ranking first among cities in Western China.

With an average daily broadcast volume of more than 10 billion, huaxidans have strong creativity and increasing content influence

By creating influence through content, huaxidans spread the unique local life atmosphere to a wider online range.

Master of master tiktok added 140 million contributions in the past year, and 305 thousand contributors per year, with 851 master contributors per year, and each contributed more than 2 articles by shaking. The tiktok increased by 3 trillion and 800 billion, and the average monthly volume increased by 314 billion 500 million. This means that the output of Huaxi master has been broadcast at the same time by tens of billions of times. In terms of interaction volume, in the past year, huaxida people’s output content has received 97.96 billion interactions, with an average of 270 million interactions per day. On the whole, with content as the media, the connection between huaxidans and users will be closer, and their online influence will gradually expand

 

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