This week, the textile and garment sector lagged behind the market by 0.05pct, Leshan Giantstar Farming&Husbandry Corporation Limited(603477) , * ST global, Aimer Co.Ltd(603511) rose ahead. This week (12.20-12.24), SW textile and garment sector rose. SW textile and garment sector fell by 0.73%, Shanghai and Shenzhen 300 fell by 0.67%, and the textile and garment sector lagged behind the market by 0.05pct. Among them, SW textile manufacturing sector fell by 0.03%, and SW garment home textile fell by 0.69%. From the valuation level of the sector, at present, SW textile and garment industry is in an overall way The industry PE calculated by (TTM, excluding negative value) is 18.5 times, which is lower than the average value in recent one year. The top 5 companies in the textile and garment sector this week are: Leshan Giantstar Farming&Husbandry Corporation Limited(603477) (+ 13.13%), * ST global (+ 10.18%), Aimer Co.Ltd(603511) (+ 8.49%), Zhejiang Kanglongda Special Protection Technology Co.Ltd(603665) (+ 8.46%), Luolai Lifestyle Technology Co.Ltd(002293) (+ 7.84%); the top 5 companies in the textile and garment sector this week are: St start (- 11.11%), Qing Dao Kutesmart Co.Ltd(300840) (- 10.73%), * ST Rasha (- 9.27%), Hubei Mailyard Share Co.Ltd(600107) (- 8.13%), Zhejiang Zoenn Design Co.Ltd(300901) (- 8.05%).
This week, the household sector outperformed the market by 1.29pct, Jason Furniture (Hangzhou) Co.Ltd(603816) , Xlinmen Furniture Co.Ltd(603008) , Guangxi Fenglin Wood Industry Group Co.Ltd(601996) rose ahead. This week (12.20-12.24), SW furniture sector rose 0.62%, CSI 300 fell 0.67%, and the furniture sector outperformed the market by 1.29pct. From the valuation level of the sector, the industry PE calculated by SW furniture overall method (TTM, excluding negative value) is 23.73 times, which is lower than the average value in recent one year. The top five furniture sector companies this week are: Jason Furniture (Hangzhou) Co.Ltd(603816) (+ 7.54%) and Xlinmen Furniture Co.Ltd(603008) (+ 7.34%), Guangxi Fenglin Wood Industry Group Co.Ltd(601996) (+ 5.79%), Hhc Changzhou Corp(301061) (+ 5.48%), Oppein Home Group Inc(603833) (+ 5.42%); the top five furniture companies in this week’s decline are: Chengxin Lithium Group Co.Ltd(002240) (- 11.93%), Healthcare Co.Ltd(603313) (- 6.28%), Ue Furniture Co.Ltd(603600) (- 5.91%), Der Future Science & Technology Holding Group Co.Ltd(002631) (- 4.66%) and Jiangshan Oupai Door Industry Co.Ltd(603208) (- 4.41%).
Important industry news:
1. Anta released the “ten year globalization strategy”. On December 18, Anta Group, which celebrated its 30th anniversary, released its new ten-year strategy. From the previous “single focus, multi brand and all channel” to “single focus, multi brand and globalization”. And put forward the enterprise value proposition of “creating symbiotic value” in the new decade and the new vision of “becoming a world leading multi brand sporting goods group”. By 2030, Anta Group will invest more than 20 billion yuan to promote independent innovation and R & D. In July this year, Anta’s main brand released its strategic objectives for the next five years and its rapid growth plan for 24 months: 1) in the next five years, it will achieve a compound annual growth of 18-25%. The annual sales of core categories such as running shoes and basketball shoes will double by 2025, and the flow scale of women’s categories will be close to 20 billion; The annual compound growth of online business is more than 30%, accounting for 40% in 2025; Consolidate multi-level advantageous channels, continue to strengthen the layout of the first to third tier cities, with the flow accounting for more than 50% and the overall market share increasing by 3% to 5%, so as to accelerate the layout of the global market. 2) In the next 24 months, breakthroughs will be made in core categories, double Olympic campaign, DTC upgrade and children’s market. The store efficiency of DTC stores will be improved by more than 40%, and the flow of DTC accounts for 70%.
2. tiktok has over 300 million home furnishing interest users. Home furnishing scale of 2021 yuan tiktok has been up to 410 billion yuan in 2020, and its proportion is rising. The penetration rate of furniture retail online has risen from 6.9% to 13.5%. Home furnishing home furnishing tiktok tiktok has reached 360 million in 2020 1-9, and is growing rapidly. The jitter has become a potential consumer group, and the content of home life is converging, and the “master” where experts gather. Home furnishing home furnishing is the top 200 tiktok search in the top second categories of household music. Second to sixth are: small household appliances, furniture, large household appliances, home building materials and home textiles. Tiktok home furnishing industry category and volume of orders increased more and more, from September 2020 to September 2021, and the market performance continued to rise. Home furnishing, home furnishing, home furnishing materials and basic building materials were the top 1-9 items on the tiktok household consumption list in 2020, showing the characteristics of “relatively low price products and the easy sales of products with better portability and portability”. In terms of users’ portraits, women are slightly more than men. Users aged 31-40 account for the largest proportion, and the post-90s under the age of 30 account for about 33%, which is the main consumption force in the future; The third tier cities have the largest proportion of interested users, with the fastest growth rate compared with the same period last year, while the first tier cities have the least interested users. The top 5 user cities are Chongqing, Shanghai, Guangzhou, Beijing, Chengdu and Shenzhen in turn; User preferences: choosing home decoration is most concerned about design, choosing building materials is most concerned about practicality, and choosing furniture is most concerned about style.
3. L’Oreal took the lead in joining NFT digital marketing. Recently, L’Oreal cooperated with United talent agency to launch NFTs, which is part of the marketing of red of worthby Color Rich Lipstick series. These works were auctioned in the opensea market from December 13 to 15, with an opening price of $1500 each. NFT, fully known as non-functional token, refers to non-homogeneous tokens, Is used to represent digital assets The only cryptocurrency token (including JPG and video clips). NFT can be bought and sold, just like tangible assets. When you buy an NFT token, it means that you have obtained its indelible ownership record and the right to use the actual assets. In recent years, NFT has become more and more popular in the blockchain investment market, which can give unique value to native digital assets and It can make traditional physical assets enter the virtual system and improve liquidity and transaction efficiency. In China, seven Internet giants such as Tencent, byte, xiaohongshu and Baidu have entered NFT. However, China has not invested in this field yet. According to Arttactic research cited by L’Oreal, only 16% of NFT artists are women, and they account for only 5% of NFT sales. Other beauty brands that use NFT in marketing, such as Clinique, will use digital assets related to their consumer loyalty programs. In addition to conventional NFT, L’Oreal may also explore 3dnft. As early as 2018, the company acquired an augmented reality filter company and launched a “virtual makeup” filter last year, allowing users to “try on” eyehair products, lipstick and eye makeup digitally.
Important announcement of the company: [ Zhejiang Jasan Holding Group Co.Ltd(603558) ] announcement on the repurchase of part of the equity of the controlling shareholder and actual controller and stock pledge; [ Zhejiang Jasan Holding Group Co.Ltd(603558) ] announcement on the resignation of the vice president; [ Xin Hee Co.Ltd(003016) ] announcement on repurchase and cancellation of some restricted shares, reduction of registered capital and notification to creditors; [ Luolai Lifestyle Technology Co.Ltd(002293) ] capital reduction announcement; [Anta Sports] voluntary announcement of shares donated by controlling shareholders; [ Xin Hee Co.Ltd(003016) ] announcement on the release of pledge and pledge of some shares of shareholders holding more than 5%; [ Baoxiniao Holding Co.Ltd(002154) ] announcement on partial share pledge of controlling shareholders, actual controllers and persons acting in concert; [ Huali Industrial Group Company Limited(300979) ] announcement of joint investment with professional investment institutions.
Investment suggestion: for the clothing and home textile sector, it is suggested to pay attention to Anta sports, Li Ning, the sports clothing leaders with higher prosperity and better competition pattern, and the stocks with valuation and cost performance Hla Group Corp.Ltd(600398) , as well as the leaders of sub track Chow Tai Seng Jewellery Company Limited(002867) , Bosideng, Ningbo Peacebird Fashion Co.Ltd(603877) .
Risk tips: 1 Real estate sales did not meet expectations; 2. The epidemic situation in China continues to occur repeatedly; 3. Intensified brand competition; 4. Epidemic situation in Southeast Asia or affecting the capacity release of textile manufacturing industry; 5. Large fluctuations in exchange rates
