This week's view
The state has tightened the tax supervision on the anchors in the live broadcasting industry. We think it will have a negative impact on the brands that rely too much on external anchors to bring goods. In the environment of stricter supervision of network anchors, we examine the competitiveness of cosmetics enterprises from two dimensions. The first dimension is whether the enterprise's brand matrix is rich and the second dimension is whether the enterprise has decentralized channel distribution. The rich brand matrix and decentralized channels can disperse the possible risks of external anchor delivery to a certain extent. Under these two dimensions, we recommend Yunnan Botanee Bio-Technology Group Co.Ltd(300957) , Bloomage Biotechnology Corporation Limited(688363) , Shanghai Jahwa United Co.Ltd(600315) and Proya Cosmetics Co.Ltd(603605) with rich brand matrix and diversified channels. In addition, it is recommended that Imeik Technology Development Co.Ltd(300896) the leader of Yimei upstream raw materials with strong R & D strength and gradual expansion of product matrix, and Lancy Co.Ltd(002612) and Huahan plastic surgery with rapid expansion of offline stores and focus on medical risk control. It is suggested to pay attention to Yonghe medical (not covered) which is the leading enterprise of planting, breeding and hair fixation currently undergoing chain expansion nationwide.
Market performance
This week, the retail trade (CITIC) index closed at 4077.48, up 1.59%, up 1.60% since the beginning of the year. The performance of the sector outperformed the CSI 300 in one week.
Company announcement
[ Fujian Green Pine Co.Ltd(300132) : Announcement on the acquisition of utility model patents by wholly-owned subsidiaries]
[ Mclon Jewellery Co.Ltd(300945) : Announcement on obtaining government subsidies]
Risk statement
The epidemic situation is repeated, the consumer demand is lower than expected, and the industry competition is intensified.
