Key investment points:
Industry trends & Company News
Tencent music entered the music meta universe and launched a new tmeland
The first domestic yuan universe Baidu “Xi soil” officially opened the internal test
Tiktok surpassed Google as the world’s most visited Internet site in 2021
Important announcements of listed companies
Perfect World Co.Ltd(002624) : the wholly-owned subsidiary signed the equity purchase agreement
Market performance review this week
In the past five trading days, the CSI 300 index fell by 0.14%, the culture and media industry rose by 0.89%, and the industry outperformed the market by 1.03 percentage points, ranking sixth among the 30 first-class industries of CITIC; Among the sub industries, media rose 1.22%, advertising and marketing fell 0.46%, culture and entertainment rose 0.88%, and Internet media rose 2.85%. In terms of individual stocks, Chengdu B-Ray Media Co.Ltd(600880) , Hubei Radio & Television Information Network Co.Ltd(000665) and Hylink Digital Solution Co.Ltd(603825) led the rise this week, and Meisheng Cultural & Creative Corp.Ltd(002699) , Shanghai Lisheng Racing Co.Ltd(002858) and Lecron Industrial Development Group Co.Ltd(300343) led the decline this week.
Investment advice
This week, the cultural media industry continued to perform actively, the low-level meta universe concept stocks in the industry performed actively, and some stocks with large recent gains showed a callback market. This week, we continue to suggest that we pay attention to the driving effect of yuanuniverse theme on low-level stocks in the industry. China’s leading Internet companies continue to promote the layout of yuanuniverse, and the benefits of the theme are still releasing. We suggest investors pay attention to relevant companies with stable performance growth + continuous benefits; In addition, as the Winter Olympic Games will be held soon, it is recommended to continue to pay attention to relevant beneficiary companies. To sum up, we continue to maintain the “optimistic” investment rating of the media industry and recommend Focus Media Information Technology Co.Ltd(002027) (002027), Bluefocus Intelligent Communications Group Co.Ltd(300058) (300058), Hubei Century Network Technology Inc(300494) (300494), Kunlun Tech Co.Ltd(300418) (300418), China Sports Industry Group Co.Ltd(600158) (600158).
Risk statement
Macroeconomic downturn; Major policy changes in the industry; Industry demand does not meet expectations; The progress of state-owned enterprise reform did not meet expectations, and the black swan incident continued to have an impact
