Virtual human refers to a virtual character with digital shape. In the concept of meta universe, in the future, each user will rely on virtual human technology, have virtual avatars and enter the meta universe world to explore. Virtual human technology will become one of the basic technologies in the era of meta universe.
The production technology is gradually mature, and the cost reduction and popularization can be expected in the future. The production of virtual human mainly includes three processes: modeling, driving and rendering. After more than ten years of development, the virtual human production technology has gradually matured. For example, the dynamic light field reconstruction technology has been able to capture dynamic data in the modeling link and present high-quality light and shadow effects at the same time; Different mainstream driving technologies can realize complementary advantages and flexibly adapt to different needs. At present, the technology accumulation has reached a relatively sufficient stage, and the production cost of virtual human is expected to continue to reduce in the future.
The application end of virtual human has developed rapidly and has been able to adapt to multiple scenarios. Functional type (service type) and identity type are the two main categories of virtual human, which can be applied in multiple scenarios. Identity virtual human can be subdivided into virtual idol, virtual role, virtual avatar and so on. Virtual idols were first commercialized. In recent years, virtual characters have gradually appeared in various vertical fields such as live broadcasting and advertising to realize KOL function; Virtual avatar is an important element of the future meta universe. Functional virtual human replaces some manual functions for standardized content production and reduces labor costs and risks, such as tour guides, customer service, interactive assistants, etc.
IP operation + project system, virtual human commercial realization ushers in broad growth space. Different types of virtual human correspond to different landing scenarios, forming a huge virtual human market, giving market participants a broad space to explore and develop business models. At present, the commercial realization of virtual human is divided into two modes, which are similar to the application classification: first, realize to the IP operation of C-end, form labels through image packaging and amplifying personalized characteristics, and realize in multiple directions after the operation company gathers the traffic of C-end; The second is the comprehensive solution design. This model is only for the b-end. The production company provides project customization services to downstream customers who need functional virtual human.
In the future era of meta universe, virtual avatars will stimulate infinite imagination. In the metauniverse scenario, real humans need to participate in social, entertainment and business transactions in the virtual world by virtue of virtual avatars. Virtual avatar is an important part of the future meta universe. The existence of the demand for virtual avatars has been confirmed: the rise of various “simple” virtual avatars in the early stage is the sprout of people’s demand for building self virtual avatars.
Focus on
From the application level, companies that can provide all-round virtual human project solutions will have strong competitiveness. It is suggested to pay attention to Mango Excellent Media Co.Ltd(300413) , Bluefocus Intelligent Communications Group Co.Ltd(300058) , BiliBili, etc. with outstanding content operation ability; Tencent, Netease and other companies with strong technology and IP strength, as well as Iflytek Co.Ltd(002230) and other companies leading in the field of vertical technology.
Major risks in the industry
Technological development and future evolution are not as expected; Unclear business model development in the future, leading to industry downturn; Policy or regulatory risks; Industry competition intensifies risks, etc.
