Investment strategy report of media Internet industry in 2022: new order, new stage and new opportunities

Core view

With the normalization of anti-monopoly of platform economy, the first year of the 14th five year plan is coming, and a new industrial stage with “cultural power” as the core is coming.

New order: the antitrust of platform economy has entered the normalization stage, and the industry has entered the standardized development stage; The policy continues to emphasize value orientation, and the platform will undertake the mission of guiding the social value system; With the construction of a new data governance system, the construction of data compliance has entered a new height;

New stage: in the opening year of the 14th five year plan, “cultural power” determines the direction of industrial development; Intellectual property protection continued to improve, and the content industry continued to prosper; The continuous evolution of science and technology industry breeds new opportunities for the industry;

New opportunities: the state continues to emphasize the strategy of “cultural power”, and the investment in cultural industry continues to grow; New technologies and new business formats reshape the industry ecology, and the meta universe may give birth to a new industrial wave; A new stage of regulation, embrace policies and win the future.

Beneficiary objects: Tencent holdings, Mango Excellent Media Co.Ltd(300413) , Perfect World Co.Ltd(002624) , Hangzhou Arcvideo Technology Co.Ltd(688039) , Beijing Fengshangshiji Culture Media Co.Ltd(300860) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Beijing Jetsen Technology Co.Ltd(300182) , etc;

Risk tips: industry regulatory risks; The progress of industrial development was less than expected.

 

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