Virtual human exists in digital form, has human appearance, characteristics and behavior, and depends on the virtual image displayed by science and technology. As an important track of the meta universe, virtual human can bring rich content and immersive experience to the meta universe. Virtual human can be copied, but how to give virtual human a different “soul”?
Four quadrant classification of virtual human based on content generation and use. From the two dimensions of creation, operation and application scenario, we can divide virtual people into four categories: service-oriented virtual people (PGC + functional), virtual idols (PGC + IP value), digital avatars (UGC + functional) and creation carriers (UGC + IP value). The four types of virtual people have the same technology in production, but have completely different development paths in application.
Policy: the public media scene has become a breakthrough point in the development of service-oriented virtual human. On October 22, the “14th five year plan” for the development of science and technology of radio, television and network audio-visual pointed out that the virtual anchor and animation sign language should be widely used in news broadcasting, weather forecast, variety science and education and other programs to innovate the form of programs. The service-oriented virtual human in the media scene has thus accelerated its attempts. For example, Xiao Zheng, a virtual reporter of Xinhua news agency, and the first AI sign language anchor introduced by CCTV news, the public’s acceptance of the virtual human has been increasing.
Technology: AI helps to lower the threshold and highlight the value of edge computing power. With the support of machine learning, computer vision and other technologies, virtual human is becoming more and more refined in the dimensions of facial image, action display, sound recognition and synthesis, reflecting its high-precision characteristics in the future. At the same time, with the development of AI algorithm and the emergence of production platform, the production threshold of virtual human is also decreasing, becoming an application that can be reached by C-end. The market sees the virtual human itself and ignores the IT support behind it. The statically displayed virtual human can output super realistic images comparable to real people only through modeling and rendering technology. Dynamic display needs to be based on modeling, animation and voice, and motion capture and rendering technology. Interactive virtual human has great demand for edge computing power, which will give birth to new it needs.
Business model: virtual Idol First, UGC star sea. Virtual idols are mainly in the form of virtual anchor vtuber, mainly due to the low threshold and relatively easy and rapid realization. The number of virtual anchors in station B has increased steadily, and the monthly revenue of the head is as high as 2 million yuan. In the future, virtual idols in various vertical fields are expected to appear on the we media platform, and we believe that the creation that really gives the soul of virtual people is in UGC.
Dao: a community creation mode that endows virtual human soul. The famous “first sound future” is a typical case of community operation and independent content generation mechanism. A large number of creators show their music as the embodiment of “first sound future”, but they are facing the dilemma of Creator loss due to the lack of business model. The virtual idol ecology created by UGC community is in Web3 0 can be combined with Dao to generate a new business operation mode, and participants can share IP growth dividends.
Investment suggestion: it is recommended to focus on virtual human production and IP operation. 1) Virtual human production: NVIDIA, Tencent, unity, Iflytek Co.Ltd(002230) , Beijing Jetsen Technology Co.Ltd(300182) , Beijing Fengshangshiji Culture Media Co.Ltd(300860) ; 2) Virtual human operation: Mango Excellent Media Co.Ltd(300413) , Bluefocus Intelligent Communications Group Co.Ltd(300058) , Saturday Co.Ltd(002291) , Zhewen Interactive Group Co.Ltd(600986) , Alpha Group(002292) ; 3) Virtual human computing power: American pixels, Zte Corporation(000063) , Eoptolink Technology Inc.Ltd(300502) , Zhongji Innolight Co.Ltd(300308) , Fibocom Wireless Inc(300638) , Meig Smart Technology Co.Ltd(002881) .
Risk warning: technological innovation is not as expected; Blockchain policy and regulatory risk; Blockchain infrastructure development did not meet expectations.
