The most obvious difference between hot pot delivery personnel and ordinary takeout is their on-site service
In the ordinary catering takeout mode, the delivery clerk delivers the meals ordered by the customer to the customer to complete the whole process of the transaction. In the U hot pot distribution mode, after the delivery clerk delivers the customers' meals to the designated place, he still needs to open the lunch box, lay the tablecloth, light the cooker and cook the soup before leaving. In addition If the customer has no pot to use, some hotpot distribution stores will also borrow the pot for free and recycle it on the door after the customer eats it. This kind of on-site service is not available in ordinary takeout, so this is the main difference between the two
Generation Z and young people living alone have become the main consumer groups of hot pot distribution
Generation Z group is the main consumer of hot pot catering. The number of people who eat hot pot accounts for nearly 60%, and because they are the main consumers of hot pot Therefore, hot pot distribution is also more acceptable to such groups. 4 = according to the data of touyehua research, nearly 65% of generation Z people have used hot pot distribution clothing. Nearly 70% of the people who live alone do not cook or almost do not cook in the middle of the year, and the young people living alone highly coincide with the group of generation Z. therefore, the number of young people living alone eating moon hot pot is also large. In addition, young people living alone hate to eat out alone, while hot pot distribution is to take the hot pot home This has solved the problem of living alone for years
Brand self operated distribution and hot pot distribution platform form a segmentation situation
The competitive participants in China's hot pot distribution market can be divided into brand self operated distribution and hot pot distribution platform. Brand self operated distribution is usually well-known hotpot brands, such as Haidilao, Xiaolongkan, etc. The most obvious advantage of brand self - operated distribution is its low delivery fee Hotpot distribution platform cooperates with hotpot brands Provide a takeout platform for consumers to place orders through their hot pot distribution platform Make profits by charging distribution fees and service fees
