This week’s market: this week, the media sector rose 6.42%, outperforming the gem (- 0.28%), CSI 300 (- 1.99%), small and medium-sized board (- 1.27%), and the decline of the sector was the first in the whole industry. From the perspective of various media segments, the animation of the sub sector rose the first this week, 16.42%. The Internet Film and television audio rose the second, 11.45%. Information search and aggregation rose the third, 11.28%.
In 2021, the actual sales revenue of China’s game market was 296.513 billion yuan, a year-on-year increase of 6.4%. The game Working Committee of China audio and digital Association released the report on China’s game industry in 2021. In 2021, the actual sales revenue of China’s game market was 296.513 billion yuan, an increase of 17.826 billion yuan over 2020, a year-on-year increase of 6.4%. Although the actual sales revenue still maintained a growth trend, the growth rate decreased by nearly 15% compared with the same period last year. The main reason is that the stimulating effect of housing economy gradually weakened under the covid-19 epidemic last year; The number of annual explosive funds decreased year-on-year; The cost of game R & D, operation and distribution continues to increase. The scale of China’s advertising market is expected to exceed trillion in 2021. On December 12, from the 28th China International Advertising Festival, it was said that in the first three quarters of this year, the advertising business revenue of China’s leading enterprises and institutions had reached 940.3 billion yuan, an increase of 20.91% over the same period last year. The scale of China’s advertising market is expected to exceed 1 trillion this year. The iteration of digital technology innovation and the vigorous development of digital economy will drive the full implementation of digital transformation of the advertising industry and promote the leapfrog development of the advertising industry.
Iqiyi announced the price increase of members: the annual package remains unchanged, and the monthly package rises slightly. Iqiyi VIP member microblog account announced that the subscription price of gold VIP member will be updated from 0:00 on December 16. At the same time, users who have purchased and have not cancelled the above-mentioned continuous monthly / quarterly / annual package services will be provided with the service of maintaining the original price for one year. Iqiyi responded to this: “the subscription price of members of the video platform has been low, which has affected the healthy development of the industry. In order to establish a more benign industrial ecology, let excellent content producers return, and finally provide members with more and better content, we decided to adjust the member price.
We will abolish the talent development center and streamline the HR team. According to an internal email released by the company, after careful consideration by the HR management team and the company’s management team, the company made the following decision: cancel the team of the talent development center as a whole. Existing team members shall give priority to internal job transfer. If there is no suitable position, compensation and resignation shall be given. This adjustment is made because: first, it is found that the positioning of the existing team is divorced from the needs of the company; Secondly, the skills and experience accumulated by the team do not meet the needs of the company for a period of time. It also means that the HR team will continue to be streamlined in the future.
The revised version of the standard rules for the audit of network short video content was issued. China Network audio-visual program Service Association issued the detailed rules for the audit standard of network short video content (2021), which revised the 2019 version of the detailed rules A comprehensive revision has been made. In view of the new manifestations of Pan entertainment, vulgarity and kitsch, which are highly concerned by the society, as well as typical and prominent problems such as pan entertainment deteriorating the ecology of public opinion, using minors to produce bad programs, illegally spreading radio and television and online audio-visual program clips, and introducing and broadcasting overseas programs without approval, It provides more specific and clear work guidelines for the front-line auditors of each short video platform.
Perfect World Co.Ltd(002624) “magic tower” first topped the IOS free list. Perfect World Co.Ltd(002624) “magic tower” went online on December 16, topped the IOS free list, ranked No. 6 in the best-selling list, and was shortlisted in the top three the next day.
Investment suggestions:
According to the industry classification of CITIC, as of the closing on December 17, 2021, the index of the media sector has increased by 2.91% since the beginning of the year, and the P / E ratio of the sector is 32.12. We suggest to pay attention to five industries in the near future: 1) pay attention to the game sector with clear expectation of new game online rhythm and policy trend, and the short-term theme investment is highly catalytic; 2) At present, it is a leading company in the position of undervalued value, with a certain safety cushion, and the competitive strength of the company’s business in the industry continues to increase; 3) Industries in line with the entertainment consumption trend of young people, such as tide play; (4) Near the end of the year and the Spring Festival next year, the film market is active; (5) relevant companies with virtual human business and commercial landing opportunities. Focus on Perfect World Co.Ltd(002624) , Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Netease, heart company, G-Bits Network Technology(Xiamen)Co.Ltd(603444) , Mango Excellent Media Co.Ltd(300413) .
In addition, we suggest paying attention to the investment opportunities of high-quality companies in the fine molecule industry: life circle marketing leader: Focus Media Information Technology Co.Ltd(002027) ; Online reading: Ireader Technology Co.Ltd(603533) ; Short video Ecology: Saturday Co.Ltd(002291) , Kwai; Cinema Line: Wanda Film Holding Co.Ltd(002739) , Beijing Enlight Media Co.Ltd(300251) ; Cross border e-commerce: Anker Innovations Technology Co.Ltd(300866) ; Tide play Faucet: bubble mart; Layout virtual human business: Bluefocus Intelligent Communications Group Co.Ltd(300058) .
Risk tips: the online performance of the content does not meet the expected risk, the risk of intensified industry competition and policy risk.
