Internet communication cloud belongs to the PAAS layer, covering two communication forms: im (instant messaging) and RTC (real-time audio and video). It provides developers with the basic ability of underlying Internet communication in the form of SDK package or API interface call. In addition, Internet communication cloud can also provide front-end application scenario solutions in the form of “IM + RTC + X”.
Affected by the epidemic, the demand for communication cloud in scenes such as retail customer service, e-commerce live broadcast, games and short videos has increased, and im and RTC began to develop into entertainment scenes. In addition, with the development of enterprises’ overseas business, the application of Internet communication cloud in transnational scenarios will be further extended. How to optimize communication links and realize long-distance high-quality transmission of information will become a new challenge.
In 2020, the global market reached US $4 billion. Affected by the epidemic, the demand side of online live broadcasting, short video, interactive live broadcasting and video conference ushered in an outbreak. In 2020, the growth rate of global Internet communication cloud continued to increase to 62.6%. In addition, with the improvement of infrastructure and the development of superimposed 5g, Internet of things and other technologies, it is expected that the global market will reach US $18.2 billion by 2024, and the market will still maintain a high-speed growth of more than 40%.
The development of Internet communication cloud industry is clear, the market pattern of head communication cloud manufacturers is relatively stable, and the PAAS manufacturers of third-party Internet communication cloud show the situation that the strong is always strong. At the same time, the demand for real-time audio and video PAAS has shown explosive growth stimulated by the epidemic and enterprise digital transformation. Head cloud manufacturers and im manufacturers have joined the war, and the market competition is fierce.
Based on the combination of IM and RTC, integrating functional accessories such as CDN, sip, TTS, PSTN and RTMP will become one of the mainstream trends in the form and transmission efficiency of information itself. In addition, industry attribute accessories are integrated from the scene side to form a scenario solution encapsulated in the form of IM + RTC + X, which can connect the client and server, and provide customers with products with better information transmission functions and more complete application scenarios.
