01 Konka Group has made great efforts to develop emerging businesses and made a breakthrough in the field of microled
As a senior enterprise in the field of household appliances for 40 years, Konka Group has vigorously developed emerging businesses and continued to increase R & D investment and industrial cultivation in the fields of semiconductor, environmental protection technology and PCB, so as to realize business structure adjustment, transformation and upgrading. In terms of scientific and technological innovation, Konka Group has achieved mass production and sales of storage master chips. Its microled products have successfully lit up ultra-small chips and developed a 7-inch flexible microled display, aiming to transform into a platform company with strong scientific and technological innovation ability
02 the semiconductor industry will continue to grow with strong consumer electronics demand and policy dividends
Benefiting from the vigorous development of China's electronic information industry and the country's continuous promotion of industrial strategic support, China's overall semiconductor market has a strong growth trend and its global influence has continued to improve. China's semiconductor industry as a whole shows a development trend of high dependence on imports. With the support of national and local funds, domestic enterprises continue to break through the technical blockade in subdivided fields, realize domestic substitution, and the degree of nationalization continues to improve. As a new technology that can replace LCD and OLED in some fields, microled is sought after by many manufacturers at home and abroad. Leading enterprises take the lead in layout and drive the coordinated development of the whole industrial chain
03 stock replacement + consumption upgrading, helping the white appliance industry to recover sales
In 2021, affected by environmental protection policies, rising oil prices, repeated epidemics, strong demand for electronic products and other factors, the cost of raw materials of household appliances continued to rise, and the living space of small and medium-sized white appliance enterprises was seriously squeezed. However, benefiting from the relevant subsidy policies of the industry and the huge old for new market, home appliance enterprises will usher in new opportunities for product structure upgrading and high-end market expansion from 2021 to 2024. As China enters the post epidemic era, online channels have become the main battlefield for major household appliance manufacturers to compete for market share, while offline channels are shrinking. In terms of competition pattern, the overall competition pattern of China's white household appliance market has been formed. The market advantages of leading enterprises in various subdivided fields (air conditioner, refrigerator and washing machine) are stable, while in the high-end field, there is still room for domestic brands to expand
Micro led track enables new momentum of semiconductor business, and new retail model promotes the second take-off of home appliance industry
The semiconductor industry has a special position in the national economy, which is directly linked to the electronic information industry and economic development, and has a prominent strategic position. In China's 14th five year plan, China has included integrated circuits in key core technology fields, and will implement a number of major scientific and technological research projects in the future. Compared with the existing mainstream OLED and LCD displays, microled has the advantages of high luminous efficiency, long service life, power saving, all-weather use and so on. With the continuous decline of production costs, microled will replace OLED and LCD in the fields of Intelligent Electronics and large screen display in the future. White appliances refer to electrical products that can replace human labor and improve consumers' living standards, mainly including home appliances such as air conditioners, refrigerators and washing machines. During the 13th Five Year Plan period, the white appliance sector maintained stable growth. Affected by the covid-19 epidemic, in the first half of 2020, the offline shutdown of white appliances promoted the vigorous development of the online market, and the marketing modes such as live broadcasting and goods promoted the steady increase of the online market share.
