On the whole, we feel that the impact of the epidemic on demand is, but it is not easy to assess. On the contrary, the impact on the supply side is more obvious. For the leisure brine industry, the epidemic has given Jue Wei the opportunity to accelerate the expansion, the industry pattern is clearer, and the increase of market share has brought more obvious scale advantages. On the contrary, if there is no epidemic, the progress of the increase of market share will be much slower.
For the leisure snack industry, the epidemic brings the opportunity of channel stratification, and Ganyuan, which has polished its products for many years, ushers in an important opportunity. The problem of ordinary supermarkets will be gradually exposed even if there is no epidemic, but it will be amplified under the epidemic. Supermarkets provide a place for centralized shopping, but they do not distinguish between consumers. For example, the trial conversion rate of the same mustard Macadamia fruit in high-end member supermarkets is much higher than that in ordinary supermarkets; For another example, snacks are very busy, and the business model of selling low-cost snacks is very successful, which is also due to the accurate positioning of passenger flow. Therefore, even if ordinary supermarkets see the strong customer acquisition ability of member supermarkets, it is difficult to match enough resources to support the selection. Behind it is the inaccurate passenger flow and the problem of “chicken or egg first”. It is not easy. Therefore, it is a very important opportunity for Ganyuan to enter Sam and maintain a strong sales momentum. For supermarkets facing transformation, Ganyuan’s products deserve attention. At the same time, more distinctive and rich products and various packaging forms can match the layered channels. The channel model can follow up, but the products win in the end.
For Baijiu industry, the price band upgrade is more obvious. For example, in Hunan region, the first single product of the secondary high-end crystal sword is raised to more than 400 yuan, and Sichuan Swellfun Co.Ltd(600779) is also working on the well platform with more than 500 yuan. The taste is willing to pay 350400 yuan, so the drunkard benefits from a large amount of 200300 yuan. However, we can also see that the main line products of the drunkard series need to expand and raise prices while enjoying short-term dividends. For another example, in Anhui, in the past two years, the sales momentum of gu16 and GU20 with Tus-Design Group Co.Ltd(300500) yuan has improved significantly, gu8 with 200 yuan is better than gu5 with 100 yuan, and Yingjia cave 6 and cave 9 with 100200 yuan have also improved significantly in Hefei. Baijiu Baijiu has some differences in economic level or consumption habits, but the promotion of consumer liquor prices is a common phenomenon, which is determined by the competitive pattern of Baijiu industry and the social attributes of liquor products. The epidemic has not changed this trend.
Recommended recommendations include: ‘ Kweichow Moutai Co.Ltd(600519) \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ Angel Yeast Co.Ltd(600298) , Yanker Shop Food Co.Ltd(002847) etc.
Risk factors: repeated epidemic risk; Food safety risk
