Consumer service weekly: Yang Guofu applied for Hong Kong stock IPO, and the Ministry of education arranged the key work of vocational education

Catering sector: Yang Guofu submitted a listing application to the Hong Kong stock exchange, which is expected to become the first share of Malatang

Shanghai yangguofu enterprise management (Group) Co., Ltd. submitted a listing application to the Hong Kong stock exchange, officially sprinting for the “first share of Malatang”. Malatang has a broad market space, which is suitable for both high-speed cities and sinking markets. It can be standardized and extensible elements can be added; 2). Yang Guofu has a well-known brand mind; 3). The company takes joining as the leading factor to realize extreme lightweight, with only 3 Direct stores out of 5783 stores; 4). Strong store opening capacity: 523 stores will be opened in 2019 and 530 stores will be opened in 2020q1-3. It is planned to open no less than 1000 stores every year from 2022 to 24; 5). Excellent profitability: the gross profit margin of self operated restaurants exceeds 60%, about 70% in 2019; 6). The store model is efficient, standardized and reproducible; 7). The optimization of profitability supported by the large-scale production of self-produced goods is essentially the format of the supply chain. From 2019 to 2021, the gross profit margin of franchisees’ goods sales business continued to improve, driving the overall gross profit margin to continue to increase.

Tourism: the Ministry of culture, culture and tourism agreed to use insurance in 4 provinces and cities to pay the quality assurance certificate of tourism services

On February 25, the Ministry of culture, culture and tourism issued the reply on Approving Beijing, Tianjin, Hunan Province and Gansu Province to carry out the pilot work of using insurance to pay tourism service quality deposit. The reply aims to implement the requirements of “accelerating the pilot work of insurance instead of margin and expanding the pilot scope of insurance instead of margin” in the “several policies on promoting the recovery and development of difficult industries in the field of service industry” jointly issued by 14 departments recently, so as to help enterprises relieve difficulties and effectively solve the financial difficulties of travel agencies. With the continuous promotion of the policy spirit, it is expected that the specific support policies of more provinces and cities will continue to be released in the future.

Vocational education sector: the press conference of the Ministry of education focuses on the key work of Vocational Education in 2022

There are two main tasks: improving the image. Implement the “three documents”: make unremitting efforts to implement the implementation plan of national vocational education reform; Vigorously promote the action plan for improving the quality and excellence of Vocational Education (20202023); The innovative mechanism promotes the “opinions on promoting the high-quality development of modern vocational education” to take root. Break through the “five key points”: 1) Promote steady progress in vocational undergraduate education; 2). Promote the diversified development of secondary vocational education; 3). Make “vocational education college entrance examination” the main channel of Higher Vocational enrollment; 4). Promote the digital upgrading of vocational education; 5). Create a closed loop for the connotation construction of vocational education.

This week’s view

We suggest continuing to focus on the four main lines of recovery logic: 1) Recommend the hotels at the bottom of the cycle / with stable long-term growth logic, and focus on the high-quality targets Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) , Shanghai Jin Jiang International Hotels Co.Ltd(600754) , Btg Hotels (Group) Co.Ltd(600258) , Huazhu group; 2). Recommend Songcheng Performance Development Co.Ltd(300144) , Jiangsu Tianmu Lake Tourism Co.Ltd(603136) , targets of high-quality scenic spots benefiting from the increased penetration of leisure tourism and peripheral tourism, and pay attention to China Cyts Tours Holding Co.Ltd(600138) , Wuxi Online Offline Communication Information Technology Co.Ltd(300959) , Fosun tourism culture opened up by Wuxi Online Offline Communication Information Technology Co.Ltd(300959) tourism business and Changbai Mountain Tourism Co.Ltd(603099) , which benefit from the increased attention of ice and snow tourism; 3). It is suggested to pay attention to Haidilao, Xiabu and Xiabu, the leading catering enterprises that are expected to be repaired in the same store after the epidemic, and jiumaojiu, a new brand & a new business type that is hatching; 4). It is recommended to recommend the tax-free sector benefiting from consumption return and consumption upgrading and the human services sector with obvious anti cyclical attribute. It is recommended to recommend China Tourism Group Duty Free Corporation Limited(601888) , Beijing Career International Co.Ltd(300662) .

Risk tips

Macroeconomic fluctuation risk; Repeated outbreaks exceed the expected risk; The risk of intensified industry competition; The landing of new projects / products is less than the expected risk; Food safety risks; Risk of major teaching accidents.

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