At present, China's online text overseas market has covered major regions such as Asia, Southeast Asia, Europe, America and Africa, with nearly 10 million readers
At present, China's online text overseas market has covered major regions such as Asia, Southeast Asia, Europe, America and Africa, with nearly 10 million readers
Specifically, the sea route of Chinese online text can be roughly divided into two stages. In the first stage, with the continuous growth of the demand for online literature in the Southeast Asian market, Chinese online literature began to spread rapidly in Japan, South Korea and neighboring countries in Southeast Asia. In the second stage, the overseas market of network literature expanded to the United States, Britain, France, Russia, Turkey and other European and American developed countries, and radiated to the world based on North America
The role of online text going to sea platform in the industrial chain is to integrate online text work resources, build an overseas reading platform, attract readers through marketing and realize the commercialization of online text
The role of the online text going to sea platform in the industrial chain is to integrate the online text work resources, build an overseas reading platform, attract readers through marketing, and realize the commercialization of online text. Due to the large number of countries going to sea, the online text going to sea platform needs to understand the operation characteristics of the online text market in different countries and formulate corresponding commercialization strategies
At present, the international starting point of China Haihai online text reading platform has successfully realized the layout of multilingual works. According to the data of Yuewen group, there are more than 12000 overseas authors from starting point international, and nearly 20000 online original English works have been reviewed
At present, the overseas market of China's online literature is still in the early stage of development. By 2020, the market scale of China's online literature overseas industry was about 1.216 billion yuan, with a compound annual growth rate of 160% from 2016 to 2020
With the leading enterprises in reading, Col Digital Publishing Group Co.Ltd(300364) , palm reading and other industries gradually expanding their overseas business, and the demand of overseas users for online reading during the epidemic period gradually increasing, it is predicted that by 2025, the number of online users is expected to rise to 1329 million, and the market size of China's online reading industry will reach 19.335 billion yuan. From 2020 to 2025, the compound annual growth rate will reach 74%
In the post epidemic era, how will the online text going to sea industry develop?
In recent years, the development policy of China's online text going to sea industry has been continuously improved to promote the good development of the online text going to sea industry. One belt, one road, China's core cultural development goal is to bring the network literature to the Chinese traditional culture and promote the cultural exchanges and cooperation between the "one belt and one road".
In the future, a major trend of online text going to sea is to pay more attention to the all IP creation of overseas original works. By integrating Internet Literature IP with film and television, animation, games, peripheral and other diversified products, we can enlarge the influence of IP and the cultural fermentation ability of fans, and extend the industrial chain of Internet Literature going to sea
At present, the market competition pattern of China's online text going to sea presents a situation of dual peaks of international starting point and wuxiaworld. Relying on the reading group, starting point international has the advantages of capital accumulation, content reserve and technical operation. It has annexed gravity towers, which ranks second among fan translation websites. In 2018, it broke the dominance of overseas website wuxiaworld and is the core force of Chinese online literature going to sea. Wuxiaworld is a Chinese online translation website built by fans. Since its establishment in 2014, wuxiaworld has built a professional translation system and opened up Amazon, the mainstream reading platform in the English world, with significant competitiveness in overseas markets
