The three factors of “people and goods yard” show new characteristics, and the new retail outlet will be coming
The essence of the previous changes in China’s retail industry is the reconstruction and optimization of the three elements of “people and goods yard”, the transformation of people from homogeneous consumption to differentiated and personalized consumption, the transformation of goods from simple commodity concept to brand value and all-round experience, and the transformation of the field from online and offline retail terminals to pan retail and diversified scenes. At present, the three factors of “people and goods yard” show new characteristics. Generation Z has become the main force of consumption, with self pleasing and social networking as the core consumption demands; Technology leads commodity innovation, and products pay more attention to cost performance and design experience; Wuxi Online Offline Communication Information Technology Co.Ltd(300959) the integration trend of consumption scenarios is strengthened, and the overseas market is a new growth force. In this context, new retail has become the general trend, and the deep cultivation of the three elements of “people and goods yard” and relationship reconstruction will also give birth to different business models and investment opportunities.
Here, we selected 12 subdivided industries that bring potential investment opportunities due to the reconstruction of human and freight yards under the guidance of factors such as macro environment, scientific development and changes in consumer behavior, and re examined their underlying logic, trying to deduce the industry prospect and explore the core target.
People: with the rise of a new generation of consumers, the rise of emerging consumption patterns
Trend retail: under the demand of personalized shopping experience, the market scale develops rapidly, and the emergence of emerging competitors brings new vitality. “Fast” and “quasi” have become the key to competition. Tavern: the demand for night entertainment is strong, and the prosperity of the track is high. The leading hailun company reshapes the business model of the track. Under the rapid expansion, the market share is expected to continue to increase. Chain catering: the epidemic is expected to promote the chain rate, and the leading companies will enjoy the industry recovery after the epidemic and the benefits brought by the long-term growth of the industry to a greater extent. Offline Entertainment: the demand for offline real social communication will last forever. Technological breakthroughs are expected to catalyze the birth of many emerging entertainment modes. AR / VR experience entertainment is worth looking forward to.
Goods: continuous evolution from traditional commodity demand to diversified consumption demand
Cultivating diamonds: cultivating diamonds carries the compatibility of generation Z’s consumption demands of “cost performance” and “pleasing oneself”. The industry is experiencing a golden development period. New type of tobacco: the development of the industry will gradually enter the stage of policy standardization, and will maintain the game balance of the three major interests of the government, tobacco companies and smokers; The competition pattern may continue to be optimized, and manufacturers & brands occupy the core advantage. Industrial marijuana: under the background of the general trend of policy legalization, leading enterprises are expected to cut into more industrial chain links, so as to improve their winning probability.
Field: from offline to online, from China to abroad, the extension of consumption scenes
E-commerce: or change from extensive low-cost competition mode to diversified differentiated competition and service competition mode, pay attention to users’ fine operation, provide services covering users’ whole life scenes, and supply chain efficient platform or win. Real time retail: as a new battlefield of macro e-commerce, the penetration rate is expected to increase significantly, and the platform with high overall coordination of business flow and logistics is expected to win. Smart Logistics: under the trend of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integration, it is of great importance. After breakthroughs in equipment technology, capacity and cost, it is expected to usher in a demand inflection point. Tax exemption: in the policy driven environment, the industry is gradually “scale effect + substitution effect + Matthew effect”. After the epidemic, China’s tax-free industry may achieve rapid structural development. Cross border e-commerce: a business model reconstruction platform from “manufacturing to sea” to “brand to sea”, with low product barriers and high operation barriers highlighting the leading details.
Risk statement
The risk of macroeconomic growth falling short of expectations; Covid-19 epidemic impact; The business condition of the enterprise is lower than the expected risk; Risk of rising raw material prices; Exchange rate fluctuation risk; Increased competition.
