Costco Suzhou store was opened, and the track of the warehouse member store continued to be hot
This week (December 8th), Costco and box X store have opened a new store, including Costco new store Suzhou store as its second store in Chinese mainland, and after the opening of the store, it was popular with consumers. Since 2021, the major retail companies have been adding the layout of the store members’ race track, including the classic brand Sam club and the traditional supermarket brand Carrefour, Jiajiayue Group Co.Ltd(603708) Wait. Costco Suzhou store opened this time has a business area of more than 51000 square meters, convenient transportation and more than 1000 parking spaces; The store continues the consistent brand style, with wide space, tall shelves and rich experience and service areas; In terms of commodities, it has selected about 4000 SKU worldwide, and China’s consumers have been equipped with high-end Baijiu, such as Wuliangye Yibin Co.Ltd(000858) . Before opening, the number of paid members of the store has reached 70000, showing a strong appeal. From the characteristics of business model, typical warehouse member stores are generally only open to paying members. The essence is to select medium and high-income customers who shop many times a month and have high customer orders to provide high-quality services. For this kind of customers, good shopping experience is the main reason for them to pay the annual fee. Therefore, the core focus of warehouse member stores is additional services and goods. Taking Costco Suzhou store as an example, the store has set up various free service areas and chef on-site cooking and tasting, which enriches the shopping scene and improves the shopping experience of consumers; In terms of products, there are also many things worth learning, such as private brands effectively improving customer stickiness, wide category and narrow product model driving supply chain upgrading, large packaging improving commodity turnover, etc. In the long run, as one of the important exploration directions for retail enterprises to deal with the fierce competition in the industry, the development prospect of warehouse member stores is worth looking forward to.
Industry Keywords: medical beauty price index, Costco, Qiao Yadeng’s face, ant factory, children’s face line, etc
[medical beauty price index] China plastic and cosmetic association took the lead in releasing the price index of medical beauty projects.
[Costco]Costco Suzhou stores in second Chinese mainland shops are officially open.
[Qiao Yadeng Zhiyan] aierjian aesthetics’s product “Qiao Yadeng Zhiyan” was officially listed in China.
[ant workshop] the B2B e-commerce platform “ant workshop” completed nearly 100 million yuan of round B financing.
[Tong Yanxian] Tong Yan medical started the nmpa registered clinical trial to evaluate “Tong Yanxian”.
Plate Market Review
This week (December 6-december 10), the retail sector (commercial trade index) closed at 3124.10 points, up 0.87%, 0.76% lower than the Shanghai Composite Index (up 1.63% this week), ranking 14th among the 28 Tier-1 industries. Among the retail segments, the multi format retail sector performed well this week, and the trade sector rose the most since the beginning of 2021. In terms of individual stocks, this week Global Top E-Commerce Co.Ltd(002640) (+ 20.3%), Jiangsu Hongtu High Technology Co.Ltd(600122) (+ 16.1%) and China Tourism Group Duty Free Corporation Limited(601888) (+ 12.6%) increased a lot.
Investment suggestion: new key recommendation Proya Cosmetics Co.Ltd(603605)
Investment main line 1 (face value economy): focus on recommending domestic beauty products leader Proya Cosmetics Co.Ltd(603605) (newly added this week), medical beauty products leader Imeik Technology Development Co.Ltd(300896) , whole industry chain layout Bloomage Biotechnology Corporation Limited(688363) , sensitive muscle repair leader Yunnan Botanee Bio-Technology Group Co.Ltd(300957) ;
Investment main line 2 (new e-commerce retail): sink the market, pay attention to the development of community e-commerce (community group purchase) in winter, and benefit the target meituan; focus on cross-border e-commerce Xiamen Jihong Technology Co.Ltd(002803) ;
Investment main line 3 (gold jewelry): focus on the gold jewelry sector with sustained high prosperity, and focus on recommending Chow Tai Seng Jewellery Company Limited(002867) (multi-faceted empowerment of provincial generation model), benefiting the targets of Chow Tai Fook and Guangdong Chj Industry Co.Ltd(002345) .
Risk tips: macroeconomic risks, repeated epidemics, intensified industry competition, etc.
