Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) : annual report for 2021

Company code: Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) company abbreviation: Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) Shanghai Lily&Beauty Cosmetics Co.Ltd(605136)

Annual report for 2021

Important tips

1、 The board of directors, board of supervisors, directors, supervisors and senior managers of the company guarantee the authenticity, accuracy and integrity of the contents of the annual report, and there are no false records, misleading statements or major omissions, and bear individual and joint legal liabilities. 2、 All directors of the company attended the board meeting. 3、 PricewaterhouseCoopers Zhongtian Certified Public Accountants (special general partnership) issued a standard unqualified audit report for the company

Sue. 4、 Huang Tao, the person in charge of the company, Ye Mao, the person in charge of accounting, and Zheng Lu, the person in charge of the accounting organization (Accounting Supervisor), declare that they guarantee the authenticity, accuracy and completeness of the financial report in the annual report. 5、 The profit distribution plan or the plan of converting accumulation fund into share capital in the reporting period adopted by the resolution of the board of directors

In 2021, the company plans to deduct from the total share capital of 402030000 shares 145000 shares of restricted shares to be repurchased and cancelled due to non-compliance with the relevant unlocking conditions of the first grant part and reserved part of the restricted stock incentive plan in 2021, that is, cash dividends of 2.10 yuan (including tax) for every 10 shares will be distributed to all shareholders based on 401885000 shares, The total cash dividend is 8439585000 yuan (if the total share capital of the company changes before the equity registration date of equity distribution, it is proposed to maintain the distribution proportion per share and adjust the total distribution accordingly). 6、 Risk statement of forward-looking statements √ applicable □ not applicable to forward-looking statements such as future plans involved in this report, which does not constitute the company’s substantive commitment to investors. Investors are reminded to pay attention to investment risks. 7、 Whether there is any non operational occupation of funds by the controlling shareholders and their related parties? VIII. Whether there is any external guarantee in violation of the specified decision-making procedures? IX. whether more than half of the directors cannot guarantee the authenticity, accuracy and integrity of the annual report disclosed by the company? X. major risk tips

The company has described the possible risks in detail in this report. Please refer to section III of this report: Management Discussion and analysis – Discussion and analysis of the company on the future development of the company – possible risks. The future plans and other forward-looking statements involved in this report do not constitute the company’s substantive commitment to investors. Investors are reminded to pay attention to investment risks. 11、 Others □ applicable √ not applicable

catalogue

Section 1 interpretation three

Section II Company Profile and main financial indicators 5 Section III Management Discussion and Analysis Section 4 corporate governance Section V environmental and social responsibility Section VI important matters Section VII changes in shares and shareholders 67 Section VIII preferred shares 77 section IX relevant information of bonds 79 section x financial report seventy-nine

1. It contains the full text of the 2021 annual report signed by the chairman and stamped with the official seal of the company

2. Table of contents of accounting documents for future reference with the signatures and seals of the person in charge of the enterprise, the person in charge of Finance and the person in charge of accounting

3. Originals of all company documents and announcements publicly disclosed in newspapers and periodicals designated by the CSRC during the reporting period

4. The original of the audit report with the seal of the accounting firm and the signature and seal of the certified public accountant

Section I interpretation

1、 Interpretation in this report, unless the context otherwise requires, the following words have the following meanings: Interpretation of common words

The company, the company and Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) refer to Shanghai Lily&Beauty Cosmetics Co.Ltd(605136)

Alibaba group and Alibaba refer to Alibaba Group Holding Ltd. and its holding enterprises

Alibaba network refers to Alibaba (China) Network Technology Co., Ltd

Shanghai stock exchange refers to Shanghai Stock Exchange

Shanghai Liren refers to Shanghai Liren venture capital partnership (limited partnership)

Shanghai lixiu refers to Shanghai lixiu venture capital partnership (limited partnership)

Yangzhou Yichun (formerly: Shanghai Yili) refers to Yangzhou Yichun investment partnership (limited partnership) (formerly: Shanghai Yili investment partnership (limited partnership))

Guangfa Qianhe refers to Guangfa Qianhe Investment Co., Ltd

Crescent Lily means crescent Lily Singapore PTE. Ltd

Milestone means milestone economy I (HK) Limited

Asia pacific means Asia Pacific e-commerce opportunities Pte.Ltd

Lingyu cornerstone refers to Shenzhen Lingyu cornerstone equity investment partnership (limited partnership)

Suzhou guanding refers to Suzhou guanding venture capital center (limited partnership)

Suzhou Guanxin refers to Suzhou Guanxin venture capital center (limited partnership)

Hanli Qianjun refers to Shanghai Hanli Qianjun venture capital partnership (limited partnership)

Hanli Qianlong refers to Shanghai Hanli Qianlong venture capital partnership (limited partnership)

Hanli qiantai refers to Shanghai Hanli qiantai venture capital partnership (limited partnership)

Hanli Qianxiu refers to Hangzhou Hanli Qianxiu venture capital partnership (limited partnership)

Network technology refers to Shanghai Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) Network Technology Co., Ltd

Gmv refers to the abbreviation of gross merchant volume, which means the transaction amount of the website

The company signs a sales agreement with the brand side of cosmetics and other products, purchases products from the brand side or its general agent in China in the form of buyout, and mainly opens the official flagship store of the brand on the e-commerce platform It refers to selling products to end consumers in the form of online retail.

In the process of distribution mode, the company provides brand store construction and operation, product procurement and inventory management, integrated marketing planning, accurate promotion and delivery, order execution, warehousing and logistics A series of services such as customer service.

The company accepts the entrustment of the brand party and is responsible for the construction and operation of its online brand official flagship store; Or provide marketing promotion services for the brand party on a product or activity. According to the needs of different brand parties’ brand marketing and operation services and agent operation indicators, the company mainly provides online retail services in all or part of the links, such as brand store construction and operation, marketing mode, agent sales mode promotion, customer service and so on. Under the brand operation mode, because the ownership of stores and goods usually belongs to the brand party, the company does not purchase goods from the brand party or its general agent in China.

Section II Company Profile and main financial indicators

1、 Company information

Chinese name of the company Shanghai Lily&Beauty Cosmetics Co.Ltd(605136)

Chinese abbreviation of the company Shanghai Lily&Beauty Cosmetics Co.Ltd(605136)

The foreign language name of the company is Shanghai Lily & Beauty Cosmetics Co., Ltd

The abbreviation of the company’s foreign name is Lily & beauty

The legal representative of the company is Huang Tao

2、 Contact person and contact information

Secretary of the board of directors and securities affairs representative

Name: Du HONGPU, Wang Yi

Contact address: No. 876 Panyu Road, Xuhui District, Shanghai No. 876 Panyu Road, Xuhui District, Shanghai

Tel: 02164663911

Fax 02164663912

E-mail [email protected]. [email protected].

3、 Basic information

Registered address: room 618, 6 / F, No. 89 and 90, Lane 825, Ledu West Road, Songjiang District, Shanghai

1. From May 27, 2010 (the establishment date of the limited company) to October 31, 2013, the registered address of the company is room 3454, building 5, No. 269, Yushu Road, Yongfeng street, Songjiang District, Shanghai;

Historical changes of the company’s registered address 2. From November 1, 2013 to July 20, 2016, the company’s registered address is: Zone O, floor 1, building 1, No. 1810 Yushu Road, Songjiang District, Shanghai;

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