Key investment points
This week’s market: this week, the media sector rose by 5.07%, outperforming the gem (- 1.02%), CSI 300 (1.26%), small and medium-sized board (3.14%), and the decline of the sector is located in the upper reaches of the whole industry. From the media segments, other animation in the sub sector rose the first this week, 14.80%. Other advertising and marketing rose the second, 9.45%. Film and television rose the third, 6.24%.
Baidu will release the yuan universe product “Xi soil”. Baidu announced that it will release the meta universe product “xirang” on December 27, and the baidu AI developer conference in the same period will be held in xirang app. This is China’s first conference held in the meta universe, which can accommodate 100000 people to interact on the same screen at the same time. Ma Jie, vice president of Baidu and head of xirang, said: “at present, yuanuniverse is still in the very early stage of industrial exploration. Its development is gradual and will be built and mature by the whole community for a long time.
The Ministry of industry and information technology has removed 106 apps that infringe on users’ rights and interests. On December 8, the Ministry of industry and information technology reported that on November 3, it inspected the violations such as collecting users’ personal information necessary for non service scenarios, cheating and misleading users to download, and publicly notified the apps that failed to complete the rectification as required. Up to now, there are still 5 apps that have not been rectified as required by the Ministry of industry and information technology; All communication administrations have actively carried out app technology testing, and up to now, 101 apps have not been rectified. According to relevant legal requirements, the Ministry of industry and information technology immediately organized the removal of the above 106 apps, including love recycling, Douban, singing bar, etc.
The total box office and screen number of China Film Co.Ltd(600977) in 2021 are the first in the world. As of December 8, the total box office and number of screens of China Film Co.Ltd(600977) in 2021 have ranked first in the world, with 81317 screens in China, and the scale of giant screens ranks first in the world.
In November, 37 Chinese manufacturers attracted $2.23 billion in global gold. According to the sensor tower store intelligence platform, the revenue ranking of Chinese mobile game publishers in the global app store and Google play in November 2021. In this period, a total of 37 Chinese manufacturers were shortlisted as the top 100 mobile game publishers in the global revenue list, attracting a total of more than US $2.23 billion, accounting for 38.3% of the revenue of the top 100 mobile game publishers in the world. The top three manufacturers are Tencent, Netease and MIHA.
Investment suggestions:
According to CITIC’s industry classification, as of the closing on December 12, 2021, the media sector’s index has corrected by 3.30% since the beginning of the year, and the sector’s P / E ratio is 29.87. We suggest to pay attention to five industries in the near future: 1) pay attention to the game sector with clear expectation of new game online rhythm and policy trend, and the short-term theme investment is highly catalytic; 2) At present, it is a leading company in the position of undervalued value, with a certain safety cushion, and the competitive strength of the company’s business in the industry continues to increase; 3) Industries in line with the entertainment consumption trend of young people, such as tide play; (4) Near the end of the year and the Spring Festival next year, the film market is active; (5) relevant companies with virtual human business and commercial landing opportunities. Focus on Perfect World Co.Ltd(002624) , Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Netease, heart company, G-Bits Network Technology(Xiamen)Co.Ltd(603444) , Mango Excellent Media Co.Ltd(300413) .
In addition, we suggest paying attention to the investment opportunities of high-quality companies in the fine molecule industry: life circle marketing leader: Focus Media Information Technology Co.Ltd(002027) ; Online reading: Ireader Technology Co.Ltd(603533) ; Short video Ecology: Saturday Co.Ltd(002291) , Kwai; Cinema Line: Wanda Film Holding Co.Ltd(002739) , Beijing Enlight Media Co.Ltd(300251) ; Cross border e-commerce: Anker Innovations Technology Co.Ltd(300866) ; Tide play Faucet: bubble mart; Layout virtual human business: Bluefocus Intelligent Communications Group Co.Ltd(300058) .
Risk tips: the online performance of the content does not meet the expected risk, the risk of intensified industry competition and policy risk.
