Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) : environmental, social and Governance Report for 2021

Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) Stock Code: Shanghai Lily&Beauty Cosmetics Co.Ltd(605136)

Environmental, social and Governance Report 2021

The report is the first environmental, social and Governance (ESG) report issued by Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) and discloses the company’s management philosophy, measures and performance in ESG. Before the release of this report, all data and relevant contents have passed multiple reviews by departments and management, and there are no false records, misleading statements or major omissions. Report boundary the policies and data provided in this report cover the company and its subsidiaries, and the scope is consistent with the annual report. For ease of expression, Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) is also represented by ” Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) ” “company” or “we”. time frame

The disclosure scope of this report covers the period from January 1, 2021 to December 31, 2021. In order to enhance the integrity of the report, some contents exceed the above scope. Release cycle this report is an annual report, which is disclosed at the same time as Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) annual report every year. Data description the data sources of this report include the original data of the actual operation of the company, annual financial data, relevant internal statistical statements, administrative documents and reports, etc. Unless otherwise specified, the currency involved in the report is RMB. In case of any inconsistency with the financial report, the financial report shall prevail. With reference to standards, this report is prepared in accordance with the self regulatory guidelines for listed companies of Shanghai Stock Exchange No. 1 – standardized operation formulated and issued by Shanghai Stock Exchange, and with reference to some requirements of the environmental, social and Governance Report guidelines of the stock exchange of Hong Kong Limited. Report acquisition

This report is in Chinese and published electronically. For details, please refer to the website of Shanghai Stock Exchange (www.sse. Com. CN.) on March 3, 2022 Disclosed ESG report.

Chairman’s speech dear stakeholders:

On September 29, 2020, Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) sounded the Gong of listing in Shanghai Stock Exchange. Over the past year, China’s Internet and cosmetics and skin care market are rapidly upgrading and iterating. The number of online cosmetics consumers has continued to grow under the impact of the epidemic. Chinese consumers’ pursuit of product composition, quality, packaging and experience has not only provided new development ideas for the industry, but also brought unprecedented challenges. However, no matter how the industry iterates, we always adhere to the original intention of selling only authorized genuine products, and hope to bring more high-quality brands and products to Chinese consumers with our insight into the industry and consumers and brand operation experience.

Today, Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) has been established for 12 years and has been listed for nearly two years. We know that along the way, we cannot do without our partners, consumers and employees who have always trusted us. We also began to think about how to fulfill our duties as a listed company, how to be a good corporate citizen, how to give back to the society, and create more value and beauty for consumers, brands, industries and society. Therefore, in 2022, together with the annual report, we released the first environmental, social and governance report in 2021. We hope to show our ability in corporate governance, business operation, employee security, social welfare and environmental protection to the stakeholders who have always supported us.

In 2021, we will strengthen compliance governance and adhere to high-quality development. We are well aware that a sound corporate governance system is the cornerstone of the high-quality development of listed companies. We protect the rights and interests of our shareholders, especially minority shareholders, by constantly improving the corporate governance system, strengthening the strategic decision-making and supervision functions of the board of directors, strengthening the transparency and compliance of information disclosure and carrying out investor exchange activities. This year, we actively explore and plan the concept and vision of ESG, and understand the most important ESG issues in short, medium and long-term business by considering the expectations of our brand, customers, employees and other stakeholders.

In 2021, we will adhere to responsible operation and provide high-quality genuine products for consumers all over the country. As an important bridge connecting brands and end consumers, the company hopes to help improve brand value through its more than ten years of deep cultivation experience in the industry and professional R & D ability of information and intelligent technology. We actively convey women’s power to the market, reject facial anxiety, and lead the values of health and self-confidence. We are well aware of the importance of protecting data security and consumer privacy. Therefore, based on the perfect information security system, we adopt a series of effective measures to maintain the company’s data security and protect consumers’ personal privacy. At the same time, we are deeply aware that in the process of realizing the low-carbon transformation of the whole value chain, we need the joint efforts of each link of the chain. We actively communicate with brand customers and design and develop product packaging in line with the concept of green environmental protection.

In 2021, we are committed to sharing the enterprise development value with employees, suppliers, peer partners and the public. The development of any enterprise is inseparable from the support of internal and external stakeholders. We protect the rights and interests of employees and provide them with broad development space. We strengthen win-win cooperation with suppliers. We also actively participate in industry activities and share experience and views. We specially set up a “women’s Federation” to protect the rights and interests of female employees. We hope to let their influence bloom in the workplace through a beautiful and comfortable office environment, equal promotion opportunities and democratic communication environment. In addition, we also fulfill our environmental responsibilities in the way of green office.

Although the power is weak, a spark will eventually start a prairie fire. In the future, we will strengthen the path of sustainable development, continue to explore the improvement of the internal level of ESG governance, uphold a sincere and responsible attitude, shoulder responsibilities, continue to grow and continue to make progress in building a sustainable supply chain with brands, supporting women’s strength, giving back to society and the public, etc!

—— Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) chairman and general manager Huang Tao

1. Company profile

Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) was officially established in 2010 and headquartered in Shanghai. It successfully landed on the main board of Shanghai Stock Exchange (hereinafter referred to as “Shanghai Stock Exchange”) in September 2020 Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) is a well-known online cosmetics marketing retail service provider in China. Focusing on the retail business of cosmetics e-commerce, it provides brand marketing services and cosmetics distribution business for many global well-known brands. The company cooperates with jialibao, Amori The Pacific Securities Co.Ltd(601099) , Hangao international well-known cosmetics group, and has obtained the authentic authorization of more than 60 global well-known brands in China, including orenasol, whoo, frefangsi, xuexuexiu, yayang, Schwarzenegger, and has become a solid partner of the brand.

In September 2020, Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) successfully logged into the main board of Shanghai Stock Exchange

Core values of the company

Commitment: “only authorized genuine products”

The company has reached cooperation intentions with more than 60 well-known brands, such as orenzo, whoo, frefangsi, snowflake show, yayang and Schwarzenegger, to operate the official flagship store of tmall.

The company has always been firm in its commitment to “selling only authorized genuine products” and strives to bring excellent and innovative consumption experience to users. Mission: “as long as you are beautiful, don’t worry”

Through long-term operation and unremitting efforts in the field of cosmetics, the company hopes to provide beauty lovers with authentic resources of excellent cosmetics in the world. Vision: “build the world’s largest beauty counter”

While committed to promoting consumption growth, the company has helped the brand side in various fields such as marketing planning, publicity design and technical support, which has greatly promoted the influence of various brands. This win-win cooperation operation mechanism has laid a good foundation for the rapid development of the company, and has also become an important internal driving force for the benign growth of the company’s cosmetics retail market share. Philosophy: “achieve customers, cooperate and share, be honest and responsible, and win-win cooperation”

Customer satisfaction is the company’s biggest pursuit. The company adheres to team cooperation, drives the team to make common progress with an open and sharing attitude, adheres to the style of integrity internally and externally, firmly performs its industrial responsibilities to customers and society, maintains a benign cooperation mechanism with customers, and actively seeks diversified cooperation opportunities.

2. Business layout

The company is committed to providing a whole value chain service for the brand, aiming to enhance the comprehensive influence of the brand, ensure 100% official direct supply of products, and protect every beauty and peace of mind of consumers.

E-commerce retail business

As the core business of the company, the company mainly signs sales agreements with the brand side of cosmetics and other products, purchases products from the brand side or its general agent in China in the form of buyout, opens the official flagship store of the brand on the e-commerce platform, and sells the products to end consumers in the form of online retail. The company provides brands with a series of e-commerce retail services, such as building and operating their online stores, product procurement and inventory management, integrated marketing strategy, accurate promotion and delivery, order execution, warehousing logistics and customer service.

Brand marketing operation service

The company accepts the entrustment of the brand party and is responsible for the construction and operation of its online brand official flagship store; Or provide marketing promotion services for the brand party on a product or activity. According to the needs of different brands, the company mainly provides online retail services in all or part of the links such as brand store construction and operation, marketing promotion and customer service, aiming to provide brand parties with optimization suggestions on product portfolio and pricing strategy, improve the sales volume of brand products and maximize brand value. Under the brand operation mode, the ownership of shops and goods usually belongs to the brand party, so the company is not involved in the product procurement business from the brand party or its general agent in China.

3. Shareholder return

The company attaches importance to protecting the legitimate rights and interests of shareholders, treats each shareholder equally, and actively rewards investors. The company carried out marketing in a responsible way and promoted the sustainable growth of the enterprise in a sustainable way. The cash dividend in 2021 was 8439585000 yuan, higher than that in 2020.

4. 2021 · recognition of honor

The company continues to develop in the field of cosmetics e-commerce retail, and has been recognized by the government, cooperation platforms and customers.

Awards from awarding institutions

Shanghai E-Commerce Association Shanghai brand e-commerce excellent enterprise

Shanghai’s safe consumption creates an innovative activity of office safe consumption — 2020 excellent

Room show unit

The most influential brand management of China cosmetics conference in 2021

mechanism

Excellent partner of tmall in 2020 (tmall) Zhejiang tmall Network Co., Ltd. in 2021, tmall’s six-star service provider (tmall) Hangzhou Ali mother software service has the global cooperation of Ali mother’s gold medal in 2021

Limited company (Ali mother) as a partner

Hangzhou Ali mother software service has 2021 Ali mother six star service provider Co., Ltd. (Ali mother) and 2021 excellent partner of Zhejiang tmall Network Co., Ltd. (tmall)

Financial Associated Press – Whale platform 2020 whale tide Award “the most investment price”

“National tide leader of value”

2、 Responsible governance

1. ESG management

Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) believe that the concept of sustainable development will empower the long-term development of enterprises and create value for our stakeholders Shanghai Lily&Beauty Cosmetics Co.Ltd(605136) join hands with brand customers, consumers, industry partners, employees and other partners to actively fulfill the environmental and social responsibilities of the enterprise in all fields of ESG.

ESG concept and vision of ESG sector

Responsible governance ⚫ Strengthen compliance Governance: continuously improve the corporate governance system and strengthen the strategic decision-making and supervision of the board of directors

Can strengthen the transparency of information disclosure and protect the rights and interests of shareholders

⚫ Practice business integrity: establish the general principles of honesty and trustworthiness, professional ethics and law-abiding, and implement them in an all-round way

The concept of integrity and compliance of all staff

Responsible operation ⚫ Enhance brand value: deeply tap market demand, output market insight and accurately enlarge brand value

⚫ Build a green value chain: actively respond to the “carbon neutralization” strategy, participate in green packaging design, and plan to move forward

Further promote green logistics, warehousing and transportation, and jointly build a sustainable supply chain ecology with value chain partners

⚫ Responsible marketing: accurately reach customers through high-quality and diversified marketing to convey beauty and health

Life philosophy

⚫ Optimize customer experience: establish quality and service control of the whole process to improve customer experience

⚫ Privacy information protection: strictly abide by information security and data protection laws and regulations, respect and protect consumers’ privacy

Private information

Value sharing ⚫ Create an equal workplace: protect the rights and interests of employees, create an equal and diversified environment, and help employees succeed in their careers

long

⚫ Focus on women’s power: deliver women’s power through products, reject facial anxiety, and lead health and self-confidence

Values of

⚫ Boost the prosperity of the industry: actively explore frontier areas and promote China’s beauty and fashion consumer goods market

Stability, prosperity and development

⚫ Be enthusiastic about social welfare: help in education, danger and poverty, anti epidemic and disaster relief, community volunteer, etc

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