Market Review
This week (2021.12.06-2021.12.10), the Shanghai stock index rose by 1.63%, the CSI 300 index rose by 3.14%, and the gem index fell by 0.34%. The SW media index rose by 4.74%, outperforming the gem index by 5.08pct, ranking fourth among the 28 industries in Shenwan level. Among the sub industries, advertising marketing, film and television, and Internet services ranked the top three, 7.55%, 7.16% and 4.55% respectively.
Media industry data
As of December 10, 2021, the top three cinema films are “antiques bureau”, “fame and millions” and “we once loved each other”; The top three webcast films are “White Snake 2: green snake robbery”, “tomorrow’s war” and “nine uncle’s ancient coffin case 1”; The top three film and television dramas are “the wind rises in Luoyang”, “Mrs. Huzhu” and “who is the murderer”; The top three of the variety show are “exciting offer Season 3”, “time concert” and “our song Season 3”; The top three best sellers of IOS games are “glory of the king”, “peace elite” and “Harry Potter: Magic awakening”; The top three in the Android game hot list are “glory of the king”, “original God” and “hero League mobile game”.
Core view
This week, China Telecom Corporation Limited(601728) Tianyi company released the announcement on the comparison and selection of meta universe virtual human customization and content production projects in 2021, and the procurement content is “meta universe virtual digital human production”. As a necessary embodiment of real people entering the virtual world and a new generation of human-computer interaction platform under the trend of intelligence, virtual digital human is an important part of the meta universe and will have a wide range of application scenarios in the fields of media, live broadcasting, education, culture and tourism. On December 11, Baidu yuanuniverse social platform “xirang” is scheduled to be released on December 27. At the same time, it will be the venue of 100000 developers’ conference. On the same day, meta announced that its VR world “horizonworlds” was officially opened to adult users over the age of 18 in the United States and Canada, which is the most concrete meta universe product of meta at present. At present, the layout of the meta universe industry by Internet manufacturers is emerging one after another. The market pays great attention to the benchmarking events of industrial development and significantly improves the valuation preference of companies involved in meta universe related businesses. We suggest investors to focus on meta universe related targets with stable performance and low valuation in the media field.
Investment advice
We continue to pay attention to the game sector and recommend head game R & D manufacturers with low valuation, Perfect World Co.Ltd(002624) , Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ; In terms of the new media sector, we strongly recommend the state-owned new media platform operation company Mango Excellent Media Co.Ltd(300413) , which is backed by Hunan Taiwan high-quality content production platform, has high performance growth and continues to benefit from the dividends of media integration reform; In the film sector, it is suggested to pay attention to the investment opportunities promoted by the introduction of the “14th five year plan” of the film, and the digital cinema and new media copyright business of Beijing Jetsen Technology Co.Ltd(300182) will benefit directly; In other sectors, it is recommended that Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) the leading digital cultural and creative exhibition company benefiting from the “cultural infrastructure” and Beijing Fengshangshiji Culture Media Co.Ltd(300860) the large-scale cultural and tourism performance program producer committed to creating the output carrier of “cultural confidence”.
Risk statement
Regulatory policy uncertainty risk; Macroeconomic downside risk.
