Anxin Securities Co., Ltd
About zhaoxun Media Advertising Co., Ltd
Initial public offering and listing on GEM
of
Listing recommendation
Sponsor (lead underwriter)
(unit A02, 35 / F and 28 / F, Allianz building, 4018 Jintian Road, Futian District, Shenzhen)
catalogue
1、 Basic information of the issuer 3. II. This issuance 12 3. Information about the sponsor representative, project coordinator and other members of this securities issuance and listing IV. there is no explanation that the recommendation institution may affect the fair performance of its recommendation duties V. matters that the recommendation institution should promise in accordance with relevant provisions Vi. relevant decision-making procedures performed by the Issuer on this securities issuance and listing VII. The listing of Luenmei Quantum Co.Ltd(600167) spin off zhaoxun media complies with the provisions of Several Provisions on pilot domestic listing of subsidiaries of listed companies VIII. Evaluation of the recommendation institution on whether the issuer meets the positioning of the gem IX. verification by the sponsor on whether the issuer meets the listing conditions stipulated in the Listing Rules 22 X. specific arrangements for the sponsor’s continuous supervision after the issuer’s securities are listed 25 Xi. Other explanatory matters 26 XII. Recommendation conclusion of the recommendation institution on the issuance and listing of Securities 27 Shenzhen Stock Exchange:
Anxin Securities Co., Ltd. (hereinafter referred to as “Anxin securities”, “sponsor” and “sponsor”) accepts the entrustment of zhaoxun Media Advertising Co., Ltd. (hereinafter referred to as “zhaoxun media”, “issuer” and “company”), The initial public offering (hereinafter referred to as “gem”) is listed on the gem.
In accordance with the company law of the people’s Republic of China (hereinafter referred to as the “company law”) The securities law of the people’s Republic of China (hereinafter referred to as the “Securities Law”) and the measures for the administration of the registration of initial public offerings on the gem (for Trial Implementation) (hereinafter referred to as the “measures for the administration of registration”) issued by the China Securities Regulatory Commission (hereinafter referred to as the “CSRC”) and the measures issued by the Shenzhen Stock Exchange The Listing Rules of Shenzhen Stock Exchange gem (hereinafter referred to as the “Listing Rules”) and other relevant provisions are honest, trustworthy, diligent and responsible, issue the listing recommendation letter in strict accordance with the business rules, industry practice norms and ethical standards formulated according to law, and ensure the authenticity, accuracy and integrity of the documents issued.
Unless otherwise defined in the prospectus, the words used in the IPO advertisement of zhaoxun Co., Ltd. have the same meaning as those used in the prospectus.
1、 Basic information of the issuer
(I) overview of the issuer
Zhaoxun Media Advertising Co., Ltd
English Name: Mega info Media Co., Ltd
Unified social credit code 911201186670532667
The registered capital is 150 million yuan
Legal representative: Su zhuangqiang
Date of establishment of the company: September 30, 2007
Date of establishment of the joint stock company: February 24, 2011
Company domicile: 1036 Huaying building, Central Avenue, Tianjin Airport Economic Zone
Postal Code: Zhongji Innolight Co.Ltd(300308)
Tel: 01065915208
Fax: 01065915208
website http://www.zhaoxunmedia.com./
E-mail [email protected].
Engage in advertising business; Enterprise planning and design, product design; Layout design of exhibition hall; Computer animation design; Photographic expansion service; Consultation on social and economic business scope; Market Research and consultation; Conference and exhibition services; Leasing of energy-saving and environmental protection equipment, communication equipment, electronic equipment and office equipment (for projects subject to approval according to law, business activities can be carried out only after approval by relevant departments)
Department in charge of information disclosure and investor relations the person in charge of information disclosure and investor relations in the office of the board of directors: Chen Honglei
Contact number: 01065915208
(II) main business
Since its establishment in 2007, the company has been deeply engaged in the field of railway media. Based on the grid layout of China’s high-speed railway, the company has built a national high-speed railway digital media network, and is engaged in the development, operation and advertising of high-speed railway digital media resources. As a pioneer in the field of high-speed railway digital media, the company has developed into a high-speed railway digital media operator with the breadth of national high-speed railway site layout and the number of digital media resources.
The company signed medium and long-term agreements with various railway bureaus and groups, paid the media resource use fee (land occupation fee), and obtained the right to install and operate media equipment in the waiting area of high-speed railway station. Through medium and long-term agreements, the company has locked in the waiting area with the most dense passenger flow, independently installed digital media equipment, and gradually built a self owned high-speed rail digital media network covering 97% of the provincial administrative regions of the country with an annual passenger flow of more than 1 billion people. The company will network digital media equipment through the information system platform, carry out digital remote control, and provide customers with accurate, personalized, flexible and diversified one click advertising services.
From 2018 to January June 2021, the company achieved main business income of 3747994 million yuan, 4360474 million yuan, 4880636 million yuan and 2432922 million yuan, and its operating performance showed a stable growth trend.
(III) core technology level
As an advertising media company, the Technology Department of the company focuses on maintaining the digital operation of the company’s information system platform, debugging and maintenance of digital equipment and information system platform, and less research and development. With the progress of information technology, the company will entrust external professional development institutions to upgrade the information system platform as needed. Since its establishment, the company has accumulated a number of core technological achievements to support the digital operation of the company’s business, as follows:
Serial number technical name functional features achievements
1 megawave media information intelligence automatically collects the information sent by operators through the system, and the intuitive software copyright collection and release management system counts and analyzes the stations and media with problems
2 megasonic media broadcast content is applied to the media intelligent layout management of the company’s broadcast content. The automatic software copyright intelligent layout system generates the corresponding serial broadcast list and submits it to the final broadcast site
3 megasonic media player shall be used for digital media playback equipment for remote content editing, software copyright content broadcast management system release, terminal monitoring management and system management
It is applied to the remote monitoring and management of digital media playback equipment. can
The 4-megasonic media player is set to monitor the network connection, operation status, copyright of transport stream software, amount of standby operation monitoring system and other basic information of the playback equipment, and can automatically monitor when the equipment is abnormal
Send fault email to operation and maintenance personnel
The ambient temperature measurement and control system is used to adjust the heat dissipation of the media cabinet
The working power of the equipment can reach the intelligent and energy-saving control media cabinet
5. Temperature control and anti temperature effect of media cabinet; Realize the real automatic disconnection of the equipment in the media cabinet-
The protection system is powered off and powered on, which effectively saves energy and prolongs the setting time
Service life of spare parts; Unique structural design is adopted to make the cabinet not
It is installed firmly on the same wall and ground materials to effectively prevent man-made damage
(IV) main operating and financial data and indicators
Zhongxi certified public accountants audited the issuer’s consolidated and parent company’s financial position on June 30, 2021, December 31, 2020, December 31, 2019 and December 31, 2018, as well as the consolidated and parent company’s operating results and cash flow, consolidated and parent company’s statement of changes in shareholders’ equity and notes to financial statements from January to June, 2021, 2020, 2019 and 2018, And issued an unqualified audit report. The main financial data and financial indicators of the company during the reporting period are as follows:
June 2021 end of 2020 end of 2018 end of main financial indicators / 2021 / 2020 / 2019 / January June 2018
Total assets (10000 yuan) 10758837681545361431964440710
Shareholders’ equity attributable to the parent company (RMB 7064506, 6233589, 5651739, 3730266)
Asset liability ratio (parent company): 1.06%, 1.11%, 1.33%, 7.14%
June 2021 end of 2020 end of 2018 end of main financial indicators / 2021 / 2020 / 2019 / January June 2018
Operating income (10000 yuan) 2432922488063643604743747994
Net profit (10000 yuan) 830916208185019208351591124
Net profit attributable to shareholders of the parent company: 83091620818501920835159112400 yuan
Net profit attributable to shareholders of parent company after deducting non recurring profit and loss (RMB 10000)
Basic earnings per share (yuan) 0.55 1.39 1.28 1.06
Diluted earnings per share (yuan) 0.55 1.39 1.28 1.06
Weighted average return on net assets 12.50%, 37.39%, 40.94%, 45.55%
Net cash flow from operating activities: 2123256, 2279357, 1822168, 1299421 (10000 yuan)
Cash dividend (10000 yuan) – 1500000 – 1450000
The proportion of R & D investment in operating income is 2.35%, 2.52%, 3.04% and 3.67%
(V) main risks of the issuer
1. Innovation risk
The high-speed railway digital media advertising industry to which the company belongs is formed by the deep integration of emerging digital media and high-speed railway industry. In order to respond to customer needs faster and better, adapt to the transformation of consumer information communication mode and the upgrading of marketing mode, the digital media advertising industry of high-speed railway needs to continuously integrate the needs of emerging business development
