1. Overview of China's afternoon tea industry: China's afternoon tea industry mainly includes tea market, brine market and baking market. Tea and brine market grew rapidly in previous years
According to consumption habits, Chinese afternoon tea mainly includes tea drinks, brine and baking products. Due to the rapid development of new tea drinks in recent years, it has greatly promoted Chinese consumers to develop the consumption habit of eating afternoon tea. With the rise of new brine and new baking brands, China's afternoon tea industry still has a large market space.
2. China's new Chinese baking has the characteristics of staple food and snacks, which is especially suitable for eating during afternoon tea, but the homogenization of the supply chain is serious
At this stage, with the gradual maturity of frozen baking technology in China's baking industry, the trend of "decentralized industrialization" of baking brands is more obvious, and the new Chinese baking industry is rising with the east wind of technological change and national trend. Compared with traditional baking, its products have significant snack characteristics.
However, the number of China's leading frozen baking enterprises is small, the upstream suppliers of new Chinese baking brands are the same, the products are difficult to distinguish, and the homogenization phenomenon is more serious.
3. Drive and development trend of afternoon tea industry in the future: new Chinese baking is expected to promote the sustainable development of afternoon tea market, and afternoon tea products show a healthy and trendy trend
As the new Chinese baking technology changes into the industrialization stage, it is expected to promote the sustainable development of afternoon tea market. At the same time, as consumers pay more attention to the health characteristics of food, afternoon tea also has social attributes. In the future, afternoon tea will take the health trend as the development trend, increase the output of the brand, enhance the product power, and guide consumers to share socially, so as to attract more consumers.
