Haixi communication (831305)
Main points:
“HBC + ohm” differentiated brand layout, covering different market segments. With the continuous development of China’s construction machinery and hoisting machinery manufacturers and the increasing global influence, industrial wireless remote control equipment has become a rigid demand. As mature industrial wireless remote control equipment enterprises in Europe and America have not set up subsidiaries with large-scale customization capacity in China, there is a supply gap in diversified and rapid products. Hisch communication meets the high-end needs of customers through customization, integration and innovation of HBC products, and vigorously develops independent ohm brand products, Further develop the mid-range market demand of Chinese downstream customers for industrial wireless remote control equipment, and accelerate the occupation of Chinese market share through differentiated product layout.
The wireless remote control market is growing steadily, and the Chinese market has broad prospects
With the continuous development and maturity of industrial wireless control technology and the continuous upgrading of truck crane, truck crane and other related downstream products, industrial wireless remote control equipment has been widely used in many industrial fields. Downtown pressure on the economy is coming down, and the government has introduced new support policies for the new infrastructure. The demand for the allocation of industrial wireless remote control equipment in China has further expanded. The downstream industry needs further opening of the industrial wireless remote control equipment, and it is expected to provide new business growth points for the industry wireless remote control industry, and the government will continue to expand the demand for New Coronavirus’s industrial infrastructure. Related products have broad market prospects in China.
Relying on the advantages of customer resources, the company’s revenue level and brand construction have developed steadily
Thanks to the continuous improvement of the industry prosperity of downstream construction machinery and the recognition of mainstream customers in the industry, the revenue of the company’s industrial wireless remote control equipment continues to increase. Among them, the contribution rate of HBC products in the main business revenue remains between 72% – 75%, without significant fluctuation. In recent years, the influence and market share of the main ohm brand have increased significantly, and the brand revenue has been increasing.
Attach importance to R & D investment and brand innovation, and vigorously develop independent brands
Through long-term R & D investment and the secondary development practice of imported products, the company has a good technical accumulation in the R & D of medium and high-end industrial wireless remote control equipment. After the acquisition of Chongqing ohm, the company has established a relatively perfect product R & D system on the basis of Chongqing Ohm’s independent technology, combined with the company’s existing technical accumulation advantages and management system, It has the independent R & D and production capacity of medium and high-end industrial wireless remote control equipment. In order to expand production capacity, improve technology R & D strength and enhance the company’s operating capacity, the company raised 300 million yuan for main business development, and plans to use 146 million yuan to build headquarters base and R & D center to further improve R & D and innovation ability.
Risk statement
Supplier dependence risk, industry cyclical fluctuation risk, main raw material supply risk, exchange rate fluctuation risk, etc
