The service industry rescue policy was introduced. On February 18, the national development and Reform Commission and other departments issued several policies on promoting the recovery and development of difficult industries in the service industry, proposing targeted relief measures for tourism, catering, retail and transportation while proposing inclusive relief and support measures such as tax relief and rent relief. For the tourism industry, in 2022, we will continue to implement the policy of supporting travel agencies to temporarily withdraw the deposit of tourism service quality, maintain 80% of the qualified travel agencies, and encourage qualified places to further increase the proportion of temporary withdrawal; For the catering industry, guide Internet platform enterprises such as takeout to further reduce the service fee standard of merchants in the catering industry and reduce the operating costs of relevant catering enterprises; For the retail industry, support the construction of County commercial system, further strengthen the construction of Shenzhen Agricultural Products Group Co.Ltd(000061) supply chain system and improve Shenzhen Agricultural Products Group Co.Ltd(000061) circulation backbone network; For the civil aviation industry, the advance payment of value-added tax by air transport enterprises will be suspended for one year in 2022, and a green channel will be established for airlines and civil aviation airports seriously affected by the epidemic to register and issue debt financing instruments.
This week (2021 / 2 / 14-2 / 20), the investment and financing heat in the field of catering and beauty care remained the same, and Fuji Liya, a medium and high-end hotel, won 100 million Angel round strategic investment. 1) Catering: the catering brand “Chen Xianggui”, which focuses on Lanzhou ramen, recently completed a new round of financing of more than 100 million yuan, the original dessert baking chain brand “huanniu cake house” completed a round of financing of nearly 10 million US dollars, and the “splendid spoon”, which focuses on takeout fast food and healthy meals, completed a round of financing of 12 million US dollars. 2) Hotels: the medium and high-end hotel chain brand “Fuji Liya International Hotel” has won 100 million Angel round strategic investment. Its brands include Licheng Fuji Yaju Hotel, Fuji Resort Hotel, Fuji International Hotel, Fuji Hotel · selection and Fuji Qingju hotel. 3) Beauty makeup: the synthetic biotechnology skin care brand “Suhua” completed tens of millions of yuan of angel round financing, and the brand 2021q4 was officially put into operation, with a customer order of more than 400 yuan; Southeast Asia color care brand “y.o.u” won a round C financing of US $40 million; The new fragrance brand “sevenchic” has completed Angel round financing, and the brand manager is Qi Wei.
Investment suggestions: we believe that (1) after two years of continuous war on the “epidemic”, whether it is the level of mass immunity, the immune barrier established through the vaccine, and then the listing of covid-19 specific drugs, it means that the epidemic prevention and control is expected to usher in a significant inflection point, and the recovery of offline consumption will be the main theme of this year; (2) The current recovery cycle is divided into two stages: one is the gradual opening of scenario constraints, the other is the boost of consumption capacity and Consumption Willingness, and the marginal improvement may last for 1-2 years; (3) The supply side may be a more important factor in determining the performance elasticity of individual stocks. It is suggested to focus on Btg Hotels (Group) Co.Ltd(600258) (600258. SH), Shanghai Jin Jiang International Hotels Co.Ltd(600754) (600754. SH), Zhejiang Ssaw Boutique Hotels Co.Ltd(301073) (301073. SZ), Huazhu group-s (1179. HK), scenic spot / Performing Arts Songcheng Performance Development Co.Ltd(300144) (300144. SZ), China Cyts Tours Holding Co.Ltd(600138) (600138. SH), Jiangsu Tianmu Lake Tourism Co.Ltd(603136) (603136. SH), catering sector jiumaojiu (9922. HK), Helens (9869. HK), Guangzhou Restaurant Group Company Limited(603043) (603043. SH) Haidilao (6862. HK), Naixue’s tea (2150. HK), duty-free China Tourism Group Duty Free Corporation Limited(601888) (601888. SH), etc.
Risk tip: macroeconomic fluctuation risk, repeated epidemic situation and intensified industry competition.
