China’s talk show industry is in a period of rapid development, and all links of the value chain have begun to take shape. The industry shows a super trend of Wuxi Online Offline Communication Information Technology Co.Ltd(300959) coordinated development
China’s talk show value chain takes actor incubation as the starting point, drives the output of high-quality online programs and offline commercial performances through content creation, and finally touches the end audience. At this stage, the leading enterprises have begun to have the ability to penetrate multiple links of the value chain. There are few main players in the talk show training market at the upstream of the value chain, and there is a shortage of talents in the industry. In the short term, “no one is available” will become a pain point in the industry
Talk shows have strong social attributes. Female viewers have stronger viscosity to online talk shows than men, and high-income groups have higher loyalty to offline talk shows
According to the research data of toubao, the first and second channels for viewers to obtain talk show information are “talking with friends” and “social platform” respectively. The biggest obstacle to restricting online viewers from turning to offline is “no suitable friends”. This means that talk shows have been seen by young people as a new way of socializing. In addition, 63% of female viewers said they would open video website members to watch talk shows for the first time, and all respondents with a monthly salary of 20.000-30.000 Yuan said they would watch offline talk shows once a week
The main driving factor of the talk show industry is consumers’ increasing attention to talk shows. The restrictive factors include incomplete talent training system and infrastructure, inconsistent industry standards and so on
From October 2020 to July 2021, the box office of Chinese talk show performance reached 120 million yuan, which is far from the market performance of less than 50 full-time practitioners in the talk show industry in 2014. Consumers’ attention to talk shows has increased rapidly, which has greatly promoted the development of the industry. On the other hand, the industry still faces many restrictive factors, such as the standard of talk show industry has not been unified, and the performance quality provided by talk show enterprises is uneven, which will lead to a series of problems to be solved, such as low repurchase rate of consumers and slow down the development of the industry
