Portfolio: 1, Mango Excellent Media Co.Ltd(300413) , Visual China Group Co.Ltd(000681) , Shanghai Yaoji Technology Co.Ltd(002605) , Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Focus Media Information Technology Co.Ltd(002027) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Ireader Technology Co.Ltd(603533) , Alpha Group(002292) , Zhejiang Huace Film And Tv Co.Ltd(300133) . Two, benefit groups, fast hands, Tencent, Kwai Chuang, Chuang Meng world. 3、 Perfect World Co.Ltd(002624) , Beijing Enlight Media Co.Ltd(300251) , G-Bits Network Technology(Xiamen)Co.Ltd(603444) , China Film Co.Ltd(600977) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) .
Investment theme: Winter Olympic sports industry, digital man, game metauniverse, exhibition, long and short video platform.
Beneficiaries: overseas companies include Netease, reading group, BiliBili, bubble mart, ZuLong entertainment, China Mobile Games, Baiao family interaction, chizicheng technology, etc. Kingnet Network Co.Ltd(002517) , Hangzhou Electronic Soul Network Technology Co.Ltd(603258) , Zhewen Interactive Group Co.Ltd(600986) , Shanghai Lisheng Racing Co.Ltd(002858) , China Sports Industry Group Co.Ltd(600158) , Jiangsu Jinling Sports Equipment Co.Ltd(300651) , Shuhua Sports Co.Ltd(605299) , Cubic Digital Technology Co.Ltd(300344) , Silkroad Visual Technology Co.Ltd(300556) etc.
Investment suggestion: the supervision and guidance of the Internet are being implemented in an orderly manner. Based on 2022, we can strengthen the configuration of media interconnection. Antitrust and data security are important variables in the development of the Internet. We believe that this round of supervision has been basically implemented in an orderly manner, and the industry has developed in an orderly and standardized manner under Antitrust and data security. Looking forward to 2022, we should gradually strengthen the allocation of media Internet and grasp the era of meta universe. From the listing of roblox, the first stock of metauniverse, to the renaming of Facebook to meta, Microsoft released the enterprise metauniverse, NVIDIA continued to invest in metauniverse in technology, and then put forward the Quanzhen Internet from China Tencent, byte beating layout, VR track acquisition of Pico, Netease and Baidu released the metauniverse platform, and the establishment of yuanyuzhou Association. All walks of life continue to discuss and understand metauniverse. Metauniverse may be understood as the next generation Internet, which will generate different connections and experiences between people and things in time and space based on different terminals. The ultimate form will depend on the development of technology. At present, we believe that there are several directions we can grasp around the meta universe. First, new hardware terminals, consumer arvr devices, can be compared with the situation of mobile phones; Second, the new operating system or operating platform built on arvr devices, represented by Microsoft, Google, apple, wechat and other platform companies; Third, in addition to the transferred entertainment and enterprise industrial applications, or new applications with a volume of 100 million will be generated, and the business model will be extended by changing the new interaction mode of connection and experience. Although the current industrial development is at an early stage, it is developing rapidly. Early investment should grasp the digital entertainment content that has the most performance support and is most likely to be transferred to the meta universe, such as digital games, virtual people and idols, exhibitions, etc.
The Beijing Winter Olympics will continue to focus on all sectors of the sports economy
The Beijing Winter Olympic Games closed on February 20, 2022. Many technical support achievements made wonderful events and opening and closing parties. The successful holding of the Winter Olympic Games has promoted the innovation and breakthrough of underlying digital technology. According to Analysys’s analysis of the white paper on the panorama of digital economy, technologies such as big data, cloud technology and 5g are mature during the Winter Olympic Games, so as to improve users’ viewing experience and meet the needs of competitive entertainment. Secondly, watch the normalization of large-scale events through short video and live broadcast platforms, many technology research and development to improve participation and immersion, and many lighting, acoustic and electrical effects may continue to be applied to relevant sports events. 2022 is the great year of sports, and sports digitization is expected to further develop. Related sports benefit targets include Shanghai Yaoji Technology Co.Ltd(002605) , Shanghai Lisheng Racing Co.Ltd(002858) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , medium China Sports Industry Group Co.Ltd(600158) , etc.
In January, the scale of China’s mobile game market increased by 18% year-on-year and 20% month on month, waiting for the version number
On February 16, 2022, Gamma data released the mobile game report in January 2022. Data show that in January this year, the actual sales revenue of China’s mobile game market was 22.24 billion yuan, an increase of 20.25% month on month and 17.76% year-on-year. The actual sales revenue of China’s independently developed games in the overseas market was US $1.595 billion, an increase of 5.27% month on month, mainly due to the launch of related activities of many games before the Spring Festival, such as the warm-up of spring festival activities in “glory of the king” on January 25, and the increment brought by many new games launched on the eve of the Spring Festival, such as “civilization and conquest”, “swordsman world 3” at the end of December January “battle of angels”, etc. In addition, the new products appeared in the top 10 list of running water, adding two game types: self walking chess and fishing game compared with the same period last year. At present, the game is affected by the suspension of edition number. It pays attention to the sea track and leisure sports game companies, and the benefit targets include Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Shanghai Yaoji Technology Co.Ltd(002605) , Kunlun Tech Co.Ltd(300418) , Hangzhou Electronic Soul Network Technology Co.Ltd(603258) , Kingnet Network Co.Ltd(002517) .
Risk tips: repeated epidemics, less than expected technological development, goodwill risk, changes in regulatory policies, etc.
