The online sales of JD food and beverage industry increased, with a large increase in leisure food
According to magic mirror data, the online sales of JD food and beverage industry in January 2022 was 7.44 billion yuan, a year-on-year increase of 12.6%; Among them, the sales volume increased by 5.7% year-on-year to 105 million pieces, and the average price of goods increased by 6.81% year-on-year to 70.6 yuan. Sales growth was mainly driven by average price and sales volume. In terms of molecular industries, the online sales of leisure food increased rapidly, with a year-on-year increase of 26.5%. Other sub industries: beverage preparation, imported food, grain and oil seasoning, local specialties, tea and food gift certificates, with a year-on-year increase of + 21.1%, + 4.1%, + 2.9%, - 0.5%, - 6.1% and - 11.4% respectively.
Snack food: online sales fell, while chocolate grew rapidly
According to magic mirror data, in January 2022, the online sales of Alibaba's leisure food industry reached 12.941 billion yuan, a year-on-year decrease of 7.5%. In terms of split volume and price, the sales volume decreased by 18.9% year-on-year, the average sales price increased by 14.1% year-on-year, and the price increment decreased. In terms of molecular industries, the sales of chocolate in the sub industry increased the fastest in January 2022, with a year-on-year increase of 29.6%. The decrease in sales of Three Squirrels Inc(300783) and Baicao is mainly due to the decrease in sales; Bestore Co.Ltd(603719) then both volume and price rise. CR3 in the snack food industry increased by 5.57pct to 21.20% month on month, and the industry concentration increased.
Beverage preparation: the industry's online sales rebounded, and the categories of pure milk and low-temperature dairy products increased rapidly
The online sales of Alibaba dairy industry reached 1.66 billion yuan, a year-on-year increase of 16.6%. Among them, the sales volume decreased by 11.5% year-on-year, and the average sales price increased by 31.8% year-on-year. The growth of the industry was mainly caused by the increase of average price. In terms of molecular industries, the growth rate of pure milk category was the fastest in January 2022, with a year-on-year increase of 29.4%; The growth rate of low-temperature dairy products was the second, with a year-on-year increase of 27.1%. From the leading performance, the sales of Mengniu Dairy, Inner Mongolia Yili Industrial Group Co.Ltd(600887) , Bright Dairy & Food Co.Ltd(600597) were + 54.5%, + 6.7%, - 13.4% year-on-year respectively. The volume and price of Mengniu Dairy increased simultaneously, and the volume and price of Inner Mongolia Yili Industrial Group Co.Ltd(600887) , Bright Dairy & Food Co.Ltd(600597) decreased and increased. In terms of market share, the market share of Inner Mongolia Yili Industrial Group Co.Ltd(600887) , Mengniu Dairy and Bright Dairy & Food Co.Ltd(600597) increased from + 1.9, - 4.8 and + 0.3pct to 23.0%, 15.8% and 3.7% respectively year-on-year. The CR3 of dairy industry decreased by 2.6pct to 42.5%, and the industry concentration decreased.
Beverage preparation: the sales volume of oat industry declined and the industry concentration increased
In January 2022, the online sales of Ali's brewing cereal industry reached 200 million yuan, a year-on-year decrease of 35.8%. In terms of split volume and price, the sales volume decreased by 36.2% year-on-year, and the average price increased by 0.7% year-on-year. The decline in sales in the oat industry was mainly caused by the decline in sales. From the perspective of year-on-year growth, the sales volume of Guige increased by 32.09% year-on-year, with an average year-on-year increase of 32.09% year-on-year; Guilin Seamild Foods Co.Ltd(002956) the sales volume reached 16.995 million yuan, a year-on-year decrease of 7.4%, of which the sales volume decreased by 8.7% and the average price increased by 1.4% year-on-year. Quaker's sales growth was driven by the increase of average price; The decline in sales of ozak, Wang satin and grain mill was jointly driven by the decline in sales and average price; Guilin Seamild Foods Co.Ltd(002956) the decline in sales was driven by the decline in sales. Cr5 of oat industry increased by 4.47pct to 34.4% year-on-year, and the industry concentration increased.
Risk tips: macroeconomic fluctuation risk, consumption recovery lower than expected risk, raw material price fluctuation.
