Metauniverse commercialization or further drive virtual human, NFT, open world game IP realization space to open
Recently, we have successively released a series of in-depth reports on metauniverse, including “virtual human – the peak of commercialization is coming, and the victory lies in content and operation” and “open world games – open space for growth, engine, design and IP building capabilities may be the key to the victory”. The core view is that virtual anthropomorphic and open world games are the constituent elements or product prototype of metauniverse, The core of the subsequent realization space is whether it can rely on content creativity and traffic operation to build IP and operate IP well. As some listed companies and start-ups in advertising marketing and film and television content industry have launched their own developed virtual human images, their supply may no longer be scarce. Head marketing and content companies may have a greater probability to build head virtual human IP in combination with virtual human image, human design and marketing experience, and open the realization space through brand marketing, C-end goods and other ways. While open world games or representative of the prototype of meta universe products provide important scenes such as virtual social networking and life, their realized income also depends on whether they can be built into head game IP, and engine technology and design ability become the key to the success of their IP. Head listed game companies with the advantages of capital, talents and operation experience may have more opportunities to succeed. In addition, the combination of NFT and game character IP may expand the willingness and scale of users to pay in the game and reduce the cost of getting customers in the game; The Bing dwen dwen of the Winter Olympic Games also confirms the potential of IP in sports, and the prospect of the combination of sports stars IP and NFT is considerable. Based on the “14th five year plan” for digital economy development, tob end digital twin industries such as virtual industrial parks are also expected to usher in cash increment. In conclusion, we believe that driven by the commercialization of metauniverse, the realization space of content-based IP may be enlarged. It is suggested to continue to layout the virtual human and NFT track with rapid commercialization, and actively pay attention to open world games and digital twins closely related to urban and industrial development; Considering the coming of the financial reporting season, it is necessary to comprehensively consider the performance growth and the market’s expectation of performance, select the target with high valuation safety margin and high probability of performance exceeding expectations. At the same time, the related businesses of yuancosmic are promoted more actively and are expected to realize the performance faster. Mango Excellent Media Co.Ltd(300413) , Perfect World Co.Ltd(002624) , Shanghai Yaoji Technology Co.Ltd(002605) , Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) and Kwai -W are recommended. Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Beijing Quanshi World Online Network Information Co.Ltd(002995) , Beijing Fengshangshiji Culture Media Co.Ltd(300860) , Visual China Group Co.Ltd(000681) , NetEase -S, Baidu and so on are the beneficiary targets.
Pay attention to the IDC industry opportunities brought by the project of “counting from the east to the west”
According to the report of China News Network on February 17: Recently, the national development and Reform Commission and other departments jointly issued a notice, agreeing to start the construction of National Computing hub nodes in 8 places, including Beijing, Tianjin and Hebei, the Yangtze River Delta, Guangdong, Hong Kong, Macao, Dawan District, Chengdu and Chongqing, Inner Mongolia, Guizhou, Gansu and Ningxia, and planned 10 national data center clusters; So far, the overall layout design of the national integrated big data center system has been completed, and the “counting from the east to the west” project has been officially launched. Eastern digital computing and Western computing refers to the construction of a new computing network system integrating data center, cloud computing and big data to orderly guide the computing demand of the east to the west, so that the computing resources of the west can more fully support the computing of the eastern data. We believe that the “East digital West computing” project is expected to bring incremental computing infrastructure such as IDC to the western region, gradually alleviate the shortage of computing power caused by the shortage of land resources in the eastern region, promote the development of big data application market in the eastern region, and drive the growth of market scale in cloud games, cloud video, XR and other areas with large demand for computing power. Enterprises with big data center layout in the above eight regions or advantages in computing power layout in the western region are expected to directly benefit from the “East digital West computing” project, while heavy game developers, cloud game platform operators, video platforms and VR / AR content developers are also expected to indirectly benefit from the “East digital West computing” or the reduction of computing power costs. It is recommended to pay active attention, The beneficiary objects include Zhejiang Daily Digital Culture Group Co.Ltd(600633) , Zhejiang Century Huatong Group Co.Ltd(002602) , Guizhou Bc&Tv Information Network Co.Ltd(600996) , Hangzhou Shunwang Technology Co.Ltd(300113) , Wangsu Science & Technology Co.Ltd(300017) , etc.
Risk tip: the competition in the field of virtual human and NFT is intensified, and the progress of “counting from the east to the west” is lower than expected.
