The brand of instant dumplings, which has sprung up in recent years, has gradually become popular in residential communities and vegetable markets by relying on the freshness of instant dumplings
The fresh and healthy properties of dumplings are a major advantage to attract consumers. Moreover, the production process of dumplings is relatively simple, which is conducive to model production and management. Compared with other dumpling formats, the present dumpling has the characteristics of fresh takeout and low store rent, so there is more room for development and integration in the industry in the future. There is a high degree of overlap between the current dumpling business and the quick-frozen dumpling business, while the current dumpling has more advantages in freshness and taste. In the future, the current dumpling may further seize the market of quick-frozen dumplings
02 store location, vegetable market and residential community are the core expansion strategies of the instant dumpling industry. Community economy, single economy and silver hair economy will further promote the development of instant dumplings
At present, as an important place for many Chinese residents to purchase catering ingredients, the vegetable market is a rigid demand, and the location of existing dumpling stores helps to attract a wide range of passenger flow by using the lower store rent, and the residential community is another major consumption scenario of the existing dumpling industry. With the help of community economy, the development prospect of China's instant dumpling industry is optimistic. At the same time, the industry should use emerging channels such as fresh e-commerce to expand the market. In addition, the silver haired group is also a potential consumer group of instant dumplings. The fresh, healthy and affordable properties of instant dumplings attract the silver haired group
03 relying on the fresh food business format and online channels in the community, the dumpling industry will layout the sinking market and realize digitization
China has a huge community fresh food market. At present, various community fresh food formats are booming. In the future, the current dumpling industry will further rely on various community fresh food formats. At the same time, China's sinking market has many potential consumers of instant dumplings. The brand of instant dumplings can reduce the product price to attract more consumers in the sinking market. Digital transformation will be an important strategy for the development of China's instant dumpling industry in the future. How to reduce costs and increase efficiency while expanding at a high speed is the key to the success of the industry
