Market Overview: CITIC's primary media sector rose 5.82% this week, and Winter Olympic concept stocks rose sharply. The importance of China's digital economy has further increased. The 14th five year plan for digital economy development clearly requires that the added value of core industries of digital economy will account for 10% of GDP by 2025. The development of the global metauniverse industry is accelerating, and we believe that the prosperity of the metauniverse industry is safe. After years of intensive policy influence, the media sector has obvious valuation advantages. The Shenzhen New Industries Biomedical Engineering Co.Ltd(300832) trends such as yuancosmos are expected to bring marginal business increment. Individual stocks with good fundamentals for a long time have reached a better price position from the perspective of medium-term allocation. It is suggested to pay more attention.
Bing dwen dwen sells, and sales mark up. The Beijing Winter Olympic Games officially opened on February 4. As China's first East Olympic event, the market of relevant stocks ushered in an important catalyst. 45 sponsoring enterprises have been signed for the Winter Olympics, and more than 5000 licensed products have been developed by the end of 2021. It is worth looking forward to the revenue gain of marketing service companies and the flow of content platforms. Bing dwen dwen Bing dwen dwen Bing dwen dwen Bing dwen dwen, the Winter Olympic mascot, is now on sale. The new version of the ice pier pier toy price is 180 yuan, the 20cm of ice pier pier is priced at 192 yuan, and the ice pier pier swing is 128 yuan. China Central Radio has added "CCTV news sign language AI anchor" to broadcast the event news. Under the development trend of meta universe, the application of new technologies in the Winter Olympics is worthy of attention. In the field of media and Internet, it is suggested to pay attention to three main investment lines: (1) marketing service companies: Hylink Digital Solution Co.Ltd(603825) (the only service provider of Winter Olympics communication agent) Shuey Rhon Rhon Bing dwen dwen Bing dwen dwen, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) (Winter Olympic franchise production retailer, ice pier pier (snow Rong Rong) plush toys, modeling hand, ornament, crystal ball, and ice pier pier blind box, badge, precious metals and other seven series are designed, produced and sold by the company. (2) Virtual human: Hylink Digital Solution Co.Ltd(603825) , Bluefocus Intelligent Communications Group Co.Ltd(300058) ; (3) short video platform: quick (get the right to broadcast Winter Olympic Games, release Kwai Tung investment panorama).
[yuancosmos] the proportion of quest2steamvr head display reached a new high, and Pico's omni-channel Spring Festival sales increased by 29 times year-on-year. Steamvr shows that in January 2022, the proportion of active VR head display users on the platform was 2.14% (YoY + 0.21pct); In terms of the proportion of head display, the share of quest2 was as high as 46.2%, a record high (YoY + 6.39pct). Pico's Spring Festival war report shows that the sales volume and sales volume of the omni channel during the Spring Festival increased by 32 and 29 times year-on-year respectively, ranking the double champion of sales & sales volume of the omni channel VR category. Oculus and Pico are brands with the highest market share of VR all-in-one machines at home and abroad. The holiday hot sales show the improvement of consumers' enthusiasm for VR equipment. We believe that interaction technology is one of the underlying technologies of the meta universe, and VR head display may become the access port of the meta universe. At present, giants at home and abroad focus on the multi-dimensional ecological layout of software, hardware and content in metauniverse. The continuous landing of the industry has brought a sector catalytic market. Under the change of technology, high-quality content developers are expected to usher in new development opportunities. It is suggested to focus on high-quality companies with fundamental support and flexible Valuation: [ Visual China Group Co.Ltd(000681) ] (NFT platform), [ Bluefocus Intelligent Communications Group Co.Ltd(300058) ] (virtual human), [ Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) ] (XR + meta universe infrastructure + virtual human + NFT), [ Hylink Digital Solution Co.Ltd(603825) ] (virtual human + Winter Olympics).
[games] in January 2022, China accounted for 39% of the revenue of the world's top 100 mobile game publishers. In 2021, the global super leisure mobile game downloads increased by 15% year-on-year. Sensortower's latest report shows that in January 2021, Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) / thunder game / Perfect World Co.Ltd(002624) ranked No. 6 / 11 / 20 in the global revenue ranking of Chinese mobile game publishers, with a year-on-year change of - 1 / + 3 / - 9. Among them, G-Bits Network Technology(Xiamen)Co.Ltd(603444) the new version of "ask" mobile game led to a 70% increase in game revenue. In the field of leisure games, in 2021, the cumulative download volume of super leisure mobile games in the world was 13.7 billion (YoY + 15%), of which Asia accounted for the highest proportion (36%), and Latin America was the fastest-growing market (accounting for 27%). Voodoo ranked first in the number of downloads of super casual game publishers in the year (1.3 billion times), and tiktok became the platform with the largest proportion of advertising of trendy casual games (30.5%). At present, the valuation of leading companies in the sector is lower than 20x in 2022, which highlights the cost performance. They focus on the game going to sea and the distribution of version numbers, and focus on recommending [ Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ] (overseas business continues to make efforts to launch a variety of new games, and Douluo mainland: soul master duel enters the payback period); [ G-Bits Network Technology(Xiamen)Co.Ltd(603444) ] (Yinian Xiaoyao + asking questions); The new version of "the magic tower and the magic tower"; [ Jiangsu Zitian Media Technology Co.Ltd(300280) ] (China's flow realization business recovery + overseas new business layout).
Investment suggestions: the game section focuses on Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Perfect World Co.Ltd(002624) , Jiangsu Zitian Media Technology Co.Ltd(300280) ; Video Kwai continues to recommend Mango Excellent Media Co.Ltd(300413) , fast tech and Saturday Co.Ltd(002291) . Bubble mart is recommended in the field of fashion. The yuan universe sector focuses on Visual China Group Co.Ltd(000681) , Hylink Digital Solution Co.Ltd(603825) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Bluefocus Intelligent Communications Group Co.Ltd(300058) , Three'S Company Media Group Co.Ltd(605168) , etc.
Risk tips: policy supervision risk, increased competition risk, and the impact of the epidemic exceeds the expected risk.
