One week performance review
Last week, the CSI 300 index rose 0.82%, and the Shenwan media index rose 3.23%, outperforming the CSI 300 index by 2.41 percentage points. Among the sub sectors, the publishing sector performed better, up 8.28%. In terms of individual stocks, Songcheng Performance Development Co.Ltd(300144) (+ 11.90%), China South Publishing & Media Group Co.Ltd(601098) (+ 10.40%) and Focus Media Information Technology Co.Ltd(002027) (+ 6.17%) increased significantly last week; Last week, Bluefocus Intelligent Communications Group Co.Ltd(300058) (- 8.45%) and Wanda Film Holding Co.Ltd(002739) (- 5.41%) fell significantly.
Industry dynamic data
Ranking of mobile games: the related games of listed companies that entered the top 50 of IOS bestseller list this week include: Yinian Xiaoyao ( G-Bits Network Technology(Xiamen)Co.Ltd(603444) ), Douluo continent: duel of soul Masters ( Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ), asking questions ( G-Bits Network Technology(Xiamen)Co.Ltd(603444) ), magic tower ( Perfect World Co.Ltd(002624) ), call me the big shopkeeper ( Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ), Zhu Xian ( Perfect World Co.Ltd(002624) ), song of Cloud City ( Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) ) Dream new killing immortal ( Perfect World Co.Ltd(002624) ) and Perfect World Co.Ltd(002624) ( Perfect World Co.Ltd(002624) ).
The company plans to launch a new version of the game in cangming on October 18, 0021}, and the new version of the game will be released on behalf of the company.
Investment advice
Film and television: on February 10, the State Administration of radio and television issued the “14th five year plan for the development of Chinese TV dramas”. The plan mentioned the need to further strengthen the guidance and incentive mechanism for theme creation. During the 14th Five Year Plan period, more than 10 theme TV dramas with profound ideas, exquisite art and excellent production will be launched every year; Strengthen the whole chain protection of intellectual property rights in the field of TV dramas, and enhance the awareness of respecting and protecting intellectual property rights in the whole industry; Promote technological innovation and upgrading, and basically realize the comprehensive 4K ultra-high definition of TV drama production process during the 14th Five Year Plan period. At the same time, we resolutely oppose the “sky high price film remuneration”, strictly implement the production cost allocation ratio that the total film remuneration of all actors in each TV series shall not exceed 40% of the total production cost, and the film remuneration of main actors shall not exceed 70% of the total film remuneration of actors, and strengthen the filing and verification of film remuneration contracts. China’s TV drama industry is gradually developing towards high-quality products. It is suggested to pay attention to the head TV drama companies with strong theme creation ability.
Games: according to sensortower, in January 2022, a total of 34 Chinese game manufacturers were shortlisted in the top 100 of the global mobile game publisher revenue list, attracting a total of $2.26 billion (including the revenue of the global app store and Google play). Affected by the effect of the Spring Festival, the income of domestic game manufacturers increased to varying degrees in January: the glory of the king launched a new competition year, new heroes and new skin, and the income increased by 92% month on month, and the corresponding income of Tencent games increased by 22% month on month; G-Bits Network Technology(Xiamen)Co.Ltd(603444) its publisher thunder game revenue ranked third to 11th. After the classic old game “ask” mobile game opened the new year service on January 7, the game revenue increased by 70%, and the ranking of “Yinian Xiaoyao” in China’s IOS best seller list has also been maintained at about the top 10 for a long time.
Risk tips
Further tightening of supervision, decline of industry growth rate, intensification of industry competition and goodwill impairment risk
