Key investment points:
Industry trends & Company News
State Administration of radio and television: promote the use of standardized, institutionalized and unified film remuneration and other labor contracts. Tencent adjusts the content business segment. Tencent's main body of the film industry will be incorporated into the CDG State Administration of sports. During the "14th five year plan" period, more than 1000 sports parks will be built, reconstructed and expanded
Important announcements of listed companies
Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) : performance forecast for 2021
Investment advice
This week, the performance of the cultural media industry was neutral, and the low-level stocks in the industry made up for the rise. In addition, the related companies popular with souvenirs of the Winter Olympic Games performed well. This week, we continue to suggest that the central line pay attention to the driving role of the theme of Yuan universe in the industry. China's leading Internet companies continue to promote the layout of Yuan universe, and some local governments have successively issued relevant policies to support the development of the industry. Therefore, the benefits of the theme are in the continuous release. It is suggested that investors pay attention to relevant companies with stable performance growth + continuous benefits; In addition, we suggest paying attention to the leading companies related to the low-level film and television sector. The trend of steady recovery of the industry is obvious. The continuous enhancement of the competitive advantage of the leading companies and the relatively low valuation make them have a certain investment value at present. To sum up, we maintain the "optimistic" investment rating of the media industry and recommend Focus Media Information Technology Co.Ltd(002027) (002027), Bluefocus Intelligent Communications Group Co.Ltd(300058) (300058), Hubei Century Network Technology Inc(300494) (300494), Kunlun Tech Co.Ltd(300418) (300418), China Film Co.Ltd(600977) (600977).
Risk tips
Macroeconomic downturn; Major policy changes in the industry; Industry demand does not meet expectations; The progress of state-owned enterprise reform did not meet expectations, and the black swan incident continued to have an impact.
