① the total box office decreased and ticket prices increased. From the first day of the Spring Festival to the sixth day of the Spring Festival in 2022, the total box office of the Spring Festival was 6.039 billion, a year-on-year decrease of 23%, while the number of film viewers was 114 million, a year-on-year decrease of 29%, but the average ticket price increased by 8%. The overall weak growth of the Spring Festival in 2022 is mainly due to the inclusion of Valentine’s day in the same period of 21 years. The average ticket price in 22 years has increased significantly, and there are less high-quality content than in 2021.
② Yuewen group’s main film “this killer is not too calm” has become a dark horse film for the Spring Festival of 22 years. 2022 “this killer is not too calm” did not surpass “shuimen bridge of Changjin Lake”, but it successfully ranked second on the second day of the lunar new year. By the sixth day of the lunar new year, the number of films was increased from 14.7% on the first day of the lunar new year to 24.8%, and that of “shuimen bridge of Changjin Lake” was 30.2% in the same period.
③ in terms of animated IP films, the box office of bear haunting series IP is expected to reach a new high. From 2014 to 2022, the movie box office of bear haunt animation IP showed a gradual upward trend. In the Spring Festival of 2022, according to the cat’s eye, the box office is expected to reach 880 million. Compared with 2019, which had the highest box office in the past, its box office was 464 million by the sixth day of the lunar new year, and 569 million by the sixth day of the lunar new year in 2022.
Industry events
① Zuckerberg said that he would strive to build a metauniverse in 2022 and launch the “personal boundary” function on the horizon worlds platform. Zuckerberg said that in 2022, he will strive to build a metauniverse, focusing on seven areas such as metaverse hardware and AI. On February 4, in response to sexual harassment on horizon worlds, meta launched “personal boundary”, which can be used as a force field around the virtual avatar to prevent others from approaching, create more space for users and avoid unnecessary interaction. This function is turned on by default and cannot be turned off.
Investment strategy
Compared with zhonggai shares, the attraction of Hong Kong stock Internet to investors is expected to improve, and the Hong Kong stock market may become an important scene for long-term Internet configuration. In December 2021, the implementation rules of hfcaa in the United States were improved, focusing on audit issues. After the implementation of the Regulatory Act in the United States, zhonggai shares will face some uncertainty, or enhance investors’ willingness to allocate funds to Hong Kong stock Internet. In addition, the HKEx lowered the threshold for secondary listing, and the new regulations will be implemented from January 1, 2022, further strengthening the attraction of the Hong Kong stock market, which is expected to promote the thickening of the transaction volume of the Hong Kong stock market in the future. From the perspective of employees and organizational structure, Internet companies will focus more on their main business and pay attention to fine and high-quality development in the future. Game section: game going to sea is the future trend. Pay attention to Tencent Netease going to sea.
Recommended portfolio: it is recommended to lay out high-quality assets in the long term and pay attention to the continuous iteration of meta universe technology. In terms of individual stocks, it is suggested to pay attention to the adjustment of organizational structure and focus on meituan in retail; In the game sector, there is an opportunity to go to sea. It is suggested to pay attention to the establishment of Tianmei F1 studio and Tencent holdings, which speeds up the overseas layout, launch Netease of global IP mobile game Harry Potter, as well as Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) carried by the P & S mode and subsequent SLG product iterations to accelerate the performance of going to sea; Target of absolute return of a shares: it is recommended to focus on Mango Excellent Media Co.Ltd(300413) with the advantage of long video content, launch virtual hosts Xiaoyang and Yaoyao, and layout mango metauniverse.
Risk tips
The macro-economy is less than the expected risk, the iteration and application of meta universe technology is less than the expected risk, and the policy risk.
