The total box office of the program is 6 billion, and the box office of “shuimen bridge of Changjin Lake” exceeds 2.5 billion, ranking first in the list. According to the data of Yien, as of 24:00 on February 6, 2022, the cumulative box office of China Film Co.Ltd(600977) Spring Festival (2.1-2.6) exceeded 6 billion, about 1 / 4 less than the total box office of 2021 Spring Festival. The winner of the box office is “shuimen bridge of Changjin Lake”, with a box office of more than 2.5 billion and a Douban score of 7.2. The runner up is “the killer is not too calm” produced by the happy Mahua team, with a box office of about 1.39 billion. The film is a pure comedy with Douban score of 6.7. In addition, the box office of “miracle stupid child” is about 670 million, the box office of “bear haunts and returns to earth” is about 560 million, and the box office of “Four Seas” is about 480 million. The film with the highest score of Douban in the whole schedule is “sniper” directed by Zhang Yimou, with a box office of 260 million.
High ticket prices lead to negative public opinion, and crowded Spring Festival stalls reproduce disadvantages. During the Spring Festival this year, movie ticket prices continued to rise, and continued the high ticket prices in 2019 and 2021. According to the data of Yien, the average ticket price of the top six films at the box office is more than 50 yuan, and the average ticket price on the first day of the schedule is as high as 56 yuan, 14% higher than that of last year. Ticket prices in popular business districts exceed 100 yuan. High ticket prices triggered negative public opinion on social media during the Spring Festival, attracted widespread attention, and had a certain negative impact on the audience’s viewing enthusiasm. Due to the shrinking supply of films in the whole market and the release of head films in the Spring Festival, cinemas and distributors are more dependent on the contribution of the box office of the Spring Festival to the annual revenue. At the same time, the low attendance rate caused by the epidemic has compressed the profit space of cinemas, and the increase of ticket prices is in line with market expectations, but the audience’s acceptance of the increase has become a problem.
No dark horse films ignited the heat, and the attendance rate of head films was lower than expected. Compared with the Spring Festival in 2021, the box office of two films in 2022 exceeded 1 billion, 2.53 billion and 1.39 billion respectively. However, in 2021, in addition to the box office winner Chinatown detective 3, which won 3.56 billion yuan, the box office of dark horse Hello, Li Huanying also exceeded 2.5 billion yuan. During the Spring Festival in 2022, the box office and topic of the head films were not outstanding, resulting in the attendance rate of the top two films at the box office being only 34% and 36%. The attendance rate of the top two films in the Spring Festival in 2021 was 49% and 53%. We believe that one of the reasons for the decline in ticket prices is the high attendance rate.
Film shortage will still affect the box office in spring, and continue to pay attention to the supply trend of imported films. In the spring of 2022, China Film Co.Ltd(600977) market is still lack of heavy film support and is expected to remain in a downturn. According to the Yien ticket purchase index, the films with high popularity in the films already arranged include the imported film “tragedy on the Nile”. In 2021, the overall introduction of imported films fell into a trough, which is also an important reason for the downturn of the box office throughout the year. In 2022, with the return of Hollywood film supply, films such as Spider Man 3 and the mystery of Dumbledore may be introduced in time to increase the popularity of China’s unpopular schedule and adjust the box office of the whole year.
Recommended subjects for attention: Beijing Enlight Media Co.Ltd(300251) (Valentine’s Day file “ten years of warm as words”), and China Film Co.Ltd(600977) (imported film “tragedy on the Nile”).
