Market Overview: in the week before the festival, CITIC’s primary media sector fell by 9.69%, mainly affected by the adjustment of the meta universe sector. However, in the long run, the importance of China’s digital economy has further increased, and the development of the global meta universe industry has been accelerating. The annual revenue of meta “Reality Laboratory” in 2021 was US $2.274 billion, Although the annual loss exceeds US $10 billion, meta will continue to increase investment and launch the mobile version of horizon metauniverse products in 2022, so that more users can better end metauniverse products. We believe that the prosperity of metauniverse industry is not in danger. After years of intensive policy influence, the media sector has obvious valuation advantages. The Shenzhen New Industries Biomedical Engineering Co.Ltd(300832) trends such as yuancosmos are expected to bring marginal business increment. Individual stocks with good fundamentals for a long time have reached a better price position from the perspective of medium-term allocation. It is suggested to pay more attention. In addition, the Beijing Winter Olympics will open this week. It is suggested to pay attention to the marketing sector of the Winter Olympics and the video platform for broadcasting / reserving Winter Olympics themed variety films.
The opening of the Beijing Winter Olympics may drive the variety show fever of “ice and snow theme”. The Beijing Winter Olympic Games officially opened on February 4. As China’s first East Olympic Games, it may usher in an important catalyst for the market of relevant stocks. By the end of 2021, 45 companies have signed up for the Winter Olympics, and the revenue of the franchised services has been increased. China Central Radio has added “CCTV news sign language AI anchor” to broadcast the event news. Under the development trend of meta universe, the application of new technology in the Winter Olympics is worthy of attention. In addition, the holding of the Winter Olympic Games may promote the popularity of “ice and snow theme” variety shows, such as “super interesting skiing conference” (iqiyi) and “coming to see you on a snowy day” (Youku). In the field of media and Internet, it is suggested to pay attention to three main investment lines: (1) marketing service companies: Hylink Digital Solution Co.Ltd(603825) (the only service provider of Winter Olympic communication agent) Kwai Bing dwen dwen, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) (Winter Olympic franchised production retailer, ice pier pier souvenir fever), quick hand (get Winter Olympic Broadcasting Right, release Winter Olympic Games panorama) (2) Virtual human: Hylink Digital Solution Co.Ltd(603825) , Bluefocus Intelligent Communications Group Co.Ltd(300058) ; (3) Video platform for Winter Olympics Theme variety show on / to be broadcast: iqiyi, etc.
[metauniverse] Facebook disclosed its first realitylab financial report, and byte plans to launch metauniverse products. From 2019 to 2021, realitylabs achieved revenue of $5.01/11.39 (YoY + 127.3%) / 2.274 billion (YoY + 99.6%); The annual net losses were -45.03 / – 66.23 / – 10.193 billion US dollars respectively. Meta said that consumers have spent more than $1 billion on the content of quest store, and it is expected to launch a new high-end VR all-in-one machine in 2022; Horizon is the core of realizing the vision of the meta universe. It is expected to release a mobile version on mobile phones in 2022. From the perspective of China, according to tech planet, byte is testing the “Party Island” of metauniverse social app, which is a live online activity community. On the policy side, on January 24, the Ministry of industry and information technology said that it was necessary to focus on cultivating a number of innovative small and medium-sized enterprises entering emerging fields such as metauniverse, blockchain and artificial intelligence. We believe that domestic and foreign giants focus on the multi-dimensional ecological layout of software, hardware and content around the meta universe, and the continuous landing of industries has brought about a sector catalytic market. It is suggested to focus on high-quality companies with fundamental support and flexible Valuation: [ Visual China Group Co.Ltd(000681) ] (NFT platform), [ Bluefocus Intelligent Communications Group Co.Ltd(300058) ] (virtual human), [ Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) ] (XR + meta universe infrastructure + virtual human + NFT), [ Hylink Digital Solution Co.Ltd(603825) ] (virtual human + Winter Olympics).
[short video] three big short video platforms were broadcast right of Spring Festival evening show, and the number of users watched 140 million times faster than Kwai Fu. The Kwai Chung evening, tiktok, fast hand and video numbers all reached a cooperation with the central broadcasting and television station. According to the wechat New Year’s Eve data report, more than 120 million people participated in the “vertical screen Spring Festival Gala” on the video number, and the number of likes in the live room exceeded 350 million times. The number of live viewers in the 2022 Kwai Chun Spring Festival evening show was over 140 million, the total live watching volume exceeded 260 million, the total interaction volume of live broadcast was over 25 million 780 thousand, and the total volume of related topics was over 5 billion times. In addition, the fast user participated in 2 billion 200 million red packets activities, the total number of red packets interaction reached 11 billion 460 million times, and 80 Kwai was the number of people who received the most red treasure on New Year’s Eve. The Kwai Fu has been in deep cooperation with the Spring Festival gala for three years in a row, and it is worth looking forward to the benefit of the platform’s flow. For the current short video platform, the traffic dividend has come to an end, and the advertising cash flow has gradually adapted to the new regulation. China’s live e-commerce sector still maintains a high view, and going to sea may become a new driving force for user growth and commercialization cash flow. It is recommended to focus on short video platform [fast technology], live Kwai MCN[ Saturday Co.Ltd(002291) ].
Investment suggestions: the game section focuses on Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) , Perfect World Co.Ltd(002624) , Jiangsu Zitian Media Technology Co.Ltd(300280) ; Video Kwai continues to recommend Mango Excellent Media Co.Ltd(300413) , fast tech and Saturday Co.Ltd(002291) . Bubble mart is recommended in the field of fashion. The yuan universe sector focuses on Visual China Group Co.Ltd(000681) , Hylink Digital Solution Co.Ltd(603825) , Shanghai Fengyuzhu Culture Technology Co.Ltd(603466) , Bluefocus Intelligent Communications Group Co.Ltd(300058) , Three’S Company Media Group Co.Ltd(605168) , etc.
Risk tips: policy supervision risk, increased competition risk, and the impact of the epidemic exceeds the expected risk.
