Alternative to traditional meals – convenience food industry. China’s convenience food industry is growing steadily and its development is expected to reach a new level. According to Zhiyan consulting, the market scale of China’s convenience food will reach 450 billion yuan in 2019. According to the calculation of 6% CAGR, the market scale of convenience food is expected to reach 630 billion yuan in 2025. In terms of competition pattern, China’s instant noodle market concentration continued to improve, but compared with the United States and Japan, China’s instant noodle market concentration still has room to rise, and a Kuan food quickly ranked in the top 10. In terms of industry development trend, the trend of product diversification and high-end is obvious, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) channels develop together, and digital precision marketing is the general trend.
If you don’t forget your original heart, you can always get it — Revelation of ah Kuan food. With the original intention of creating a new type of healthy food with “restaurant level flavor, healthy ingredients and non frying process”, the company has made continuous breakthroughs in flavor mining, food material procurement, process improvement, flavor and ingredient adjustment, and has become a leading enterprise in the industry. The reasons are as follows: 1) product side: the company has established a rich category layout and product matrix, and has strong product R & D ability and operation ability. 2) Supply side: the company mainly implements the independent production mode and has the advantage of supply chain. 3) Channel side: the company’s online channel business has soared, and the focus has shifted to China and e-commerce. 4) Brand side: the company has excellent marketing means. It won the gold award of new consumer brand in 2021 and won many awards from various selection institutions at the same time.
Risk tips: food safety risks; Macroeconomic fluctuation risk; Risks of intensified industry competition
