Weekly business retail report: the demand for kitchen electricity will be basically stable in 2021, and new categories will drive the expansion of the industry

According to AVC monitoring data, the retail volume of range hoods in 2021 was 21.5 million, with a year-on-year increase of – 6%. The demand for traditional range hoods was basically stable. The trend of channel diversification in chef electric industry has been strengthened. In 2021, offline channels accounted for about 50%, online channels accounted for about 30%, and engineering channels accounted for about 20%, among which the proportion of online channels and engineering channels continued to increase. The increase of customer unit price drives the continuous growth of retail sales. The retail sales of chef electricity market in 2021 increased by + 12% year-on-year, and the CAGR from 2015 to 2021 reached 8%, maintaining a good growth trend.

In 2021, the retail sales of dishwashers reached 10 billion yuan, a year-on-year increase of + 14%, of which the retail sales of embedded dishwashers increased by + 24%. The online and offline retail matching rate of embedded dishwasher industry (compared with range hood) reaches 8% and 6%. The matching rate of dishwashers in the project channel has also increased. From January to November 2021, the opening matching rate of fine decoration buildings reached 18%, an increase of 7ppt compared with the whole year of 2020. Kitchen electric faucet Hangzhou Robam Appliances Co.Ltd(002508) has rapidly increased its share in the dishwasher market with its brand strength and product strength. In 2021, the retail volume of integrated stoves was 3.04 million units, a year-on-year increase of + 18%; Retail sales reached 25.6 billion yuan, a year-on-year increase of + 35%.

This week, the commerce and retail sector closed at 3808.92 points, down 6.23%, 2.9 percentage points lower than Shanghai and Shenzhen 300 (down 3.34% this week). The sector ranked 22nd among 29 primary industries. Among the segments, general retail fell 6.98%, trade fell 5.27%, franchise chain fell 5.81%, e-commerce and services fell 6.44%, and franchise market operation fell 5.54%. The companies with the top five stocks were st Tianshou (12.58%), Xinjiang Yilu Wanyuan Industrial Investment Holding Co.Ltd(600145) (10.53%), Beijing Kingee Culture Development Co.Ltd(002721) (9.85%), cross-border communication (9.39%) and Ningbo Zhongbai Co.Ltd(600857) (9.21%); The top five companies with stock declines were Fujian Oriental Silver Star Investment Co.Ltd(600753) (- 22.20%), Hanshang Group Co.Ltd(600774) (- 16.45%), Shanghai Bailian Group Co.Ltd(600827) (- 15.27%), Rainbow Digital Commercial Co.Ltd(002419) (- 15.19%) and Xinjiang Winka Times Department Store Co.Ltd(603101) (- 12.55%).

Important industry news of the week

[commercial retail] in 2021, China’s total retail sales of social consumer goods reached 44.1 trillion yuan, an increase of 12.5% for the whole year

[Internet] 360 will fully devote itself to industrial digitization and serve the digital transformation of government and traditional enterprises

[Internet] Jingdong Technology Group reportedly plans to list in Hong Kong

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